This is not a PR stunt ,” says Iris Heilmann,
Posted: Mon Jan 06, 2025 5:04 am
It may sound like Chinese to many, but the “AI prompter” could become one of the professions with the most future in the coming years . Palmer Hargreaves, a marketing agency based in Cologne (Germany), has made headlines in recent days for publishing an offer in which it is looking for “AI prompter” , or what is the same, someone to feed ChatGPT , DALL-E 2 and company with the appropriate text commands to produce truly useful results.
“managing director of Palmer Hargreaves, speaking to Spiegel . The agency is really in need of people who have tinkered enough with programs like ChatGPT to be able to bring out the best results, says Heilmann. “If you ask generative AI the wrong questions, it’s very easy to generate garbage,” she warns.
Palmer Hargreaves recently conducted a test to put generative AI to denmark number data the test , and the results of the test were absolutely conclusive. The agency's employees, who are not very familiar with generative AI, needed just 90 minutes to design a campaign for a fictitious bicycle brand with the invaluable help of ChatGPT and Midjourney. These tools designed a logo and even created a sketch for a smartphone app. And even though the sketches are not yet good enough to be presented to the end client, they are a phenomenal source of inspiration, Heilmann emphasizes.
“managing director of Palmer Hargreaves, speaking to Spiegel . The agency is really in need of people who have tinkered enough with programs like ChatGPT to be able to bring out the best results, says Heilmann. “If you ask generative AI the wrong questions, it’s very easy to generate garbage,” she warns.
Palmer Hargreaves recently conducted a test to put generative AI to denmark number data the test , and the results of the test were absolutely conclusive. The agency's employees, who are not very familiar with generative AI, needed just 90 minutes to design a campaign for a fictitious bicycle brand with the invaluable help of ChatGPT and Midjourney. These tools designed a logo and even created a sketch for a smartphone app. And even though the sketches are not yet good enough to be presented to the end client, they are a phenomenal source of inspiration, Heilmann emphasizes.