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Illustration - Explain an important concept

Posted: Mon Jan 06, 2025 5:04 am
by phonenumberlist
GIFs - Add more movement
GIFs are attention-grabbing images. When your audience opens your email and notices movement in the images, they are quickly drawn to it. And it is always useful to show your audience the action you want them to take.

Check out the GIF included in the email I recently received from Fiverr:

fiverr GIF - Add more movement
This is a campaign to show affiliates how to choose a plan from the restructured ones.

Without reading the entire iran whatsapp email, the GIF already captured my action and explained the action that was expected from me.

On platforms like Giphy or Ezgif, you can create GIFs and embed them in your emails. Make sure your GIF is a small file (less than 1MB) so it doesn't affect your email loading time.

Emoji - Title and Text Support
If you want to increase the CTR of your email campaigns, emojis are one type of image to include in your subject lines.

They complete a catchy subject line and encourage subscribers to open the email as soon as they receive it, without waiting for a later moment, which could make them forget.

Think of emojis in emails as parsley on top of gravy. They help garnish an email and make it appealing to your audience.

These graphic symbols can be used to express emotion in emails, prompting your subscribers to take urgent action.