Latest updates on the AI ​​front

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In fact, companies that continue to invest in their marketing strategies would be more likely to improve long-term profitability , at least according to the thesis supported by the prestigious Harvard Business Review . The article, published a few years ago but still very current, suggests focusing, in times of uncertainty and crisis, on marketing tactics, especially those that offer a privileged observation point on the criteria used by customers to reevaluate priorities, redistribute their budgets, change brands, redefine, with respect to specific contingencies, the value and therefore the usefulness of entire product categories.

Again, the most effective way to address the challenge of optimizing budgets is to greece whatsapp resource leverage data analytics , which allows you to objectively evaluate campaign results and the performance of individual marketing channels. Investing in marketing technologies and automation tools can also streamline processes and reduce manual effort, leading to greater operational efficiency. Adopting a test-and-learn approach, combined with a focus on ROI, will allow marketers to identify the most promising initiatives and, consequently, reallocate available resources more efficiently.



Artificial intelligence (AI) has been providing businesses with quality insights, automating processes, and enabling advanced personalization for a few years now. However, the rapid pace of AI advances has created a series of challenges for digital marketing: how to stay up to date with the latest AI developments? How to effectively integrate AI into your strategies?