Sustainability is one of the major concerns of recent years. Nowadays, it is a recurring topic, but with its rise, the term greenwashing has become popular . What is it? It refers to the misleading use of communication regarding this topic.
The energy and banking sectors are the most scrutinized by the media and social networks , according to the report "How to build reputation and avoid greenwashing" by Onclusive .
There are other sectors where greenwashing appears, such as food and croatia number data beverages or retail. Each of them accounts for around 15% of appearances in the media and social networks on this topic.
Finally, the least scrutinized are: tourism, real estate and construction.
Where and how does greenwashing occur?
For Onclusive, the study's creators, it is important to know which sectors are being monitored, where and how these types of conversations about sustainability take place. The report concludes that greenwashing usually arises on social media and then spreads to the press, with Twitter being the main discussion stage.