So how do you sell on Instagram? With a professional account. To offer your products or services on the social network, you have to change your personal profile to a professional account by following these steps:
Go to Settings and look for the Account section .
Click on Switch to business account .
Select the Category that best represents your business.
Complete the requested information and that's it!
Once you've changed your personal profile to a business one, you're all set to optimize it and start posting on Instagram to sell .
In case you don't have much context about the types of accounts that Instagram offers its users, let's go back a few steps. There are 3 types of accounts on Instagram :
Person : You have access to photo and video phone data sharing, story creation, reels , and live streaming features . This profile is not intended for selling on Instagram. You can set the account to public or private.
Creator : This type of Instagram account is intended for content generators, who can be influencers , artists, bloggers, public figures.
Business : The profile for businesses, brands, or organizations. It is specifically designed for selling on Instagram and running commercial actions.
In the last two profiles, Instagram allows you to access detailed analytical information and statistics to track the interaction of your community. That is why we call these two “professional accounts” and it is key that you choose one of these profiles.
The most relevant advantages of having a professional account are:
Statistics . Where you can check the interaction that people have with your posts. With this, you will make better decisions in your social media strategy.
Promoting your posts . To increase your reach and gain quality followers.
Instagram Shopping activation . This feature is available in Mexico but not in Argentina, Chile and Colombia. In any case, there is a lot to do on the social network!
Continue reading to apply the strategies we share in this article and boost your sales on Instagram.
How to sell on Instagram: 18 actions that really work
It's time to learn how to sell on Instagram with our guide to key strategies.
From your photos, your account name, your description, and even how you use Instagram stories , all of this is important to achieve a successful business profile and, thus, attract new followers and retain the ones you already have .
Put into practice the actions we share with you below and turn your Instagram into a powerful sales channel .
1. Share your online store link all over Instagram!
How to sell on Instagram ? Taking advantage of the network's reach to promote your e-commerce!
One of the main free strategies to promote your brand and sell more on Instagram is to use every possible space to add the link to your online store .
Today, Instagram offers the option to include this link in 2 places :
The bio : you can add up to 5 links in your profile description. We recommend highlighting your online store and your customers' favorite category.
Stories : The link sticker allows you to redirect your audience to any external site.
For those who don't know you yet, it's a good idea to add the famous phrase "Link in bio" to your most relevant posts. This way, all your followers will know that you have an online store and will rush to buy from you!
The idea is to synchronize all your sales channels so that, for example, your social networks lead to your online store and vice versa. This way, there are more chances that customers will make purchases. This is why many people are researching how to create a Tiendanube on Instagram , referring to integrating the two platforms to promote their brand.