In the case of marketing and customer service, data plays a role of great strategic importance.

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nrumohammadx1
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Joined: Mon Dec 23, 2024 3:51 am

In the case of marketing and customer service, data plays a role of great strategic importance.

Post by nrumohammadx1 »

How can companies in the Utility sector be able to tell their story to customers, regulators, investors and other stakeholders, highlighting the implications of social and environmental commitment? How can they strengthen their reputation and at the same time provide all the guarantees of full compliance with regulatory obligations ? The answer is always and only one: through data . But it is a partial answer if we do not insert the descriptions provided by the data into a real narrative to be sent to the right person, at the right time through the most appropriate channel. It is a partial answer if we do not introduce the decisive step: that of the development of ESG reporting .

Stakeholders across the utility industry, including governments, regulators, customers india whatsapp resource and shareholders, expect companies to implement concrete and sustainable ESG initiatives and communicate them as transparently as possible . According to PwC, utilities have largely gotten the message: 78% have already published a sustainability or ESG report, and 16% will do so in the next one to two years. Such transparency is one of the key elements for the net zero transformation described by PwC.

To be convincing, ESG reporting requires the integration of insights developed by different business functions , requires collaboration fueled by consistent and accessible data . Many companies in the sector have not yet managed to achieve this goal: less than half of the utilities contacted by PwC declare themselves highly capable of collecting ESG data (48%); others are still learning (40%) or have just started to learn (13%). Yet sustainability in the Utilities sector is closely connected to the ability to communicate.
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