A subgroup that thinks your product is too expensive

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Specific needs
Examples of Specific Needs Segmentation: Vegan Supplement Industry

A subgroup that needs a vegan supplement to prevent iron deficiencies

A subgroup that needs a vegan supplement that stimulates hair growth

A subgroup looking for a vegan supplement that increases energy

#3. History of involvement
Engagement Story Segmentation Examples: Gaming Industry

A subgroup that downloaded your latest Fortnite cheat codes guide

A subgroup that has signed up to your monthly Fortnite Fans newsletter

A subgroup that viewed the Fortnite Spiderman product page

#4. Likes, preferences and interests
Examples of segmentation of tastes, preferences and interests: Coffee industry

A subgroup that is interested in switching to mushroom coffee

A subgroup that loves infusions and cold foam

A subgroup that peru whatsapp prefers decaffeinated coffee

#5. Funnel stage
Funnel Phase Segmentation Examples: Coaching Industry

Bottom-of-the-funnel coaching prospects (warm or converted leads)

Coaching Perspectives Mid-Tunnel (Hot Leads)

Coaching prospects at the top of the tunnel (cold leads)

#6. Main objection
Main Objection Segmentation Examples: Skin Care Industry

A subgroup that is already purchasing skin care products similar to yours from a competitor

A subgroup that doesn't think they need what you offer.