Consumer deception and half-truths
Posted: Mon Jan 06, 2025 6:56 am
One of the responsibilities of a business is to provide all the essential information about the service it offers in its advertisement. However, all the limitations and unattractive clarifications cannot be hidden in a footnote written in small print at the end of the advertising offer.
In 2023, the Pyaterochka chain of stores was fined 300,000 rubles for misleading pensioners that they were entitled to a discount on all goods. In fact, the promotion only applied to certain categories. This information was indicated in small print in the disclaimer.
A fine can be imposed even if the consumer was germany whatsapp phone number deceived unintentionally, for example, by mistake.
FAS issued an order to L'Etoile for advertising in a text message: "40% cashback when buying your favorite fragrances." The reason is that the information about the amount of cashback in the advertising text message and on the website in the rules of the promotion differed. On the website, the company indicated a 30% cashback. L'Etoile did not provide the FAS with an explanation of what the conditions were in reality.
Source: " L'Etoile "
Foreign words in advertising and cigarette advertising
Misleading can be done not only with incorrect comparisons and small print, but also with foreign words that distort perception. In Yoshkar-Ola, a tobacco shop was fined for advertising: "Vape Shop. Disposable devices, liquid, tobacco."
Knowledge of a foreign language is not mandatory in Russia, and using the phrase “Vape Shop” without translation may mislead the consumer.
In addition, advertising of tobacco and related products is directly prohibited by Part 8 of Article 5 of the Federal Law on Advertising. In 2023, the FAS fined Miratorg for advertising a tobacco heating system in a sales area.
On the topic. Every tenth entrepreneur does not know about fines for the lack of marking of online advertising
In 2023, the Pyaterochka chain of stores was fined 300,000 rubles for misleading pensioners that they were entitled to a discount on all goods. In fact, the promotion only applied to certain categories. This information was indicated in small print in the disclaimer.
A fine can be imposed even if the consumer was germany whatsapp phone number deceived unintentionally, for example, by mistake.
FAS issued an order to L'Etoile for advertising in a text message: "40% cashback when buying your favorite fragrances." The reason is that the information about the amount of cashback in the advertising text message and on the website in the rules of the promotion differed. On the website, the company indicated a 30% cashback. L'Etoile did not provide the FAS with an explanation of what the conditions were in reality.
Source: " L'Etoile "
Foreign words in advertising and cigarette advertising
Misleading can be done not only with incorrect comparisons and small print, but also with foreign words that distort perception. In Yoshkar-Ola, a tobacco shop was fined for advertising: "Vape Shop. Disposable devices, liquid, tobacco."
Knowledge of a foreign language is not mandatory in Russia, and using the phrase “Vape Shop” without translation may mislead the consumer.
In addition, advertising of tobacco and related products is directly prohibited by Part 8 of Article 5 of the Federal Law on Advertising. In 2023, the FAS fined Miratorg for advertising a tobacco heating system in a sales area.
On the topic. Every tenth entrepreneur does not know about fines for the lack of marking of online advertising