What is Google Ranking Factor?
Posted: Mon Jan 06, 2025 8:15 am
For example, if you search for the term “ Hootsuite alternatives ,” Google will try to use its ranking factors, such as optimal content length, number of keywords, recent and up-to-date content, and more, to decide which website will rank first.
Google EEAT Structure
Initially, since 2014, Google relied on the EAT guidelines, where “E” stood for “Expertise,” “A” stood for “Authoritative,” and “T” stood for “Trustworthiness.” However, in 2022, Google added another “E” to its framework, “Expertise.” While the initial “EAT” framework focused only on ensuring that valuable and reliable portugal whatsapp information was shared on Google, the “EEAT” framework prioritizes authentic and authoritative content with high trustworthiness for ranking on Google.
Let’s say we have a keyword “how to make cheese pizza” and two websites have met all of Google’s EAT guidelines. Now, to check off that extra “E,” one website embeds its YouTube video on making cheese pizza into its site content. And voila! Its search engine rankings increase because the video demonstrates the content creator’s expertise and knowledge.
To fully understand how EEAT works, you also need to understand the role of Google Quality Raters and what influences Search Quality Ratings.
What is a Google Quality Rater?
Google works with over 16,000 third-party Search Quality Raters who provide guideline-based ratings that represent real users and the information they are likely to need.
Google EEAT Structure
Initially, since 2014, Google relied on the EAT guidelines, where “E” stood for “Expertise,” “A” stood for “Authoritative,” and “T” stood for “Trustworthiness.” However, in 2022, Google added another “E” to its framework, “Expertise.” While the initial “EAT” framework focused only on ensuring that valuable and reliable portugal whatsapp information was shared on Google, the “EEAT” framework prioritizes authentic and authoritative content with high trustworthiness for ranking on Google.
Let’s say we have a keyword “how to make cheese pizza” and two websites have met all of Google’s EAT guidelines. Now, to check off that extra “E,” one website embeds its YouTube video on making cheese pizza into its site content. And voila! Its search engine rankings increase because the video demonstrates the content creator’s expertise and knowledge.
To fully understand how EEAT works, you also need to understand the role of Google Quality Raters and what influences Search Quality Ratings.
What is a Google Quality Rater?
Google works with over 16,000 third-party Search Quality Raters who provide guideline-based ratings that represent real users and the information they are likely to need.