Interactive content associated with a promotion makes the purchase more attractive : thanks to its responses, the company can send the lead more targeted promotions. To make the initiative less expensive or risky, marketing is advisable to include some clauses that regulate the granting of the discount (for example, establish the minimum order amount).
Sometimes a potential customer is close to completing a sale and south africa whatsapp resource then decides not to continue: they abandon the cart. Lead nurturing doesn't just record the setback, it doesn't give up: the lead in question was qualified during their previous journey, they are a potential customer that the company already knows a lot about... letting them go without even making an attempt to retain them could be a missed opportunity. So it's worth sending a reminder : a text message with a direct link to the cart and a kind and witty invitation - never heavy or overly ironic - to finish the checkout, perhaps referring to the items that the consumer is leaving behind.
To convince this undecided lead, a company can try different actions: it can send social proof that concerns those specific products or offer a discount to make the offer more attractive, or even remind them of the opportunity of free returns.