Within the "new liquid gold that is consumer data" as Marta Sáez rightly points out, being companies close to e-commerce, 1st party data are references in market studies and consumer indications, being difficult to obtain by other companies, in order to have to adapt to a situation of using it as a "learning platform" and using it in campaigns rather than as data, in order to develop campaigns with other clients, protecting data and reaching the consumer client, collaborating with retailers, "it allows for impact, without appropriating data."
online, marketplaces , brand stores , omnichannel, specialized verticals or last mile fast delivery solutions.
From the point of view of household appliances, Marta insists on preparing “ad hoc” kuwait number data content, which is essential, even though it is not related to e-commerce, it involves a lot of logistics, in terms of investment and return on it, it is important to take it hand in hand and “ know how to stand out in that infinite line” in the retail world. “Being able to have a daily frequency in dozens of retailers in order to detect the problem and carry out a solution,” concludes Carmen Limia.
In conclusion to the event, the speakers shared the importance of launching into the world of e-commerce under a detailed context or framework, with important reputational knowledge, and with good professionals to be able to carry out the decision.
With the various tools available, multiple advantages and possibilities open up in the current market, which still has a long way to go in e-commerce, taking into account references already marketed "setting the objective on what value proposition we want to use, in order to develop a creative business with business models and value propositions that are not yet developed." Working on unified objectives to avoid contradictory objectives.