Guide to using AI in content marketing in 2025
Posted: Mon Jan 06, 2025 9:15 am
Artificial intelligence is transforming the way marketers create and use marketing content. According to a HubSpot survey, 83% of marketers say that using AI helps them produce more content than they would without it.
They use AI to create new content, edit or reword existing content, prepare content outlines, research keywords, analyze data, and streamline content production.
There is no shortage of ways to use AI in content marketing. However, the biggest challenge for content marketers today is that an AI content creation tool cannot produce a result that is as personal, conversational, and accurate as human content.
Still, artificial intelligence is a new zealand number data valuable ally that can save content marketers time and effort. Read on to learn how to successfully use AI in content marketing. We’ll also share some tips and tricks our own content team uses to maintain quality while still increasing content creation. But first, let’s cover the basics.
Understanding AI in Content Marketing
In its simplest terms, artificial intelligence simulates human intelligence in software or machines. This allows machines to perform tasks that traditionally only humans could do, such as learning from past behavior or making strategic decisions.
Natural Language Processing (NLP) is a term used to describe the ability of AI to process and understand human language, both spoken and written. This allows it to create, edit, rephrase, personalize, summarize or translate content.
By understanding how people speak and write, AI can create human-like content with high accuracy.
A branch of AI called generative AI is now widely used to develop AI-generated content.Moreover, numerous AI content detection tools can almost accurately recognize AI content. Does this mean that there is still a significant difference between AI and human content? Should content marketers use AI in content marketing?
The short answer is “yes.” Most marketers recognize these concerns and use AI to drive efficiency rather than using 100% AI-generated content. The key is to find a balance between AI and human input.
How to use AI in content marketing
Let’s look at the different ways content marketers can use AI and some of its pros and cons. If you’re still unsure of how to use AI in content marketing, this may inspire your efforts.
Let's get to work.
Using AI for content research and idea generation
One of the main use cases of AI in content marketing is content idea generation.
Here are some ways to use AI for content research :
Ask AI to find trending topics by analyzing a large amount of online data from various sources, such as search engines and social media channels
Let AI SEO tools generate topic ideas for specific keywords based on user intent and SERP (search engine results pages) analysis to improve search engine rankings
Use AI content marketing tools to create detailed outlines for blog posts, eBooks, or any other type of content
Leverage AI tools to study your competitors' content strategies and generate insights ClickUp Brain is ClickUp's all-in-one AI solution that helps with various aspects of content marketing.
Use ClickUp Content Idea Generator to get a treasure trove of fresh ideas based on input parameters like target audience and keyword.
Tools like ChatGPT and Jasper have simplified the content creation process by helping marketers brainstorm, create outlines, or even write content in seconds, not hours.
According to the HubSpot survey cited above, these are the key ways marketers are incorporating AI into marketing campaigns.
They use AI to create new content, edit or reword existing content, prepare content outlines, research keywords, analyze data, and streamline content production.
There is no shortage of ways to use AI in content marketing. However, the biggest challenge for content marketers today is that an AI content creation tool cannot produce a result that is as personal, conversational, and accurate as human content.
Still, artificial intelligence is a new zealand number data valuable ally that can save content marketers time and effort. Read on to learn how to successfully use AI in content marketing. We’ll also share some tips and tricks our own content team uses to maintain quality while still increasing content creation. But first, let’s cover the basics.
Understanding AI in Content Marketing
In its simplest terms, artificial intelligence simulates human intelligence in software or machines. This allows machines to perform tasks that traditionally only humans could do, such as learning from past behavior or making strategic decisions.
Natural Language Processing (NLP) is a term used to describe the ability of AI to process and understand human language, both spoken and written. This allows it to create, edit, rephrase, personalize, summarize or translate content.
By understanding how people speak and write, AI can create human-like content with high accuracy.
A branch of AI called generative AI is now widely used to develop AI-generated content.Moreover, numerous AI content detection tools can almost accurately recognize AI content. Does this mean that there is still a significant difference between AI and human content? Should content marketers use AI in content marketing?
The short answer is “yes.” Most marketers recognize these concerns and use AI to drive efficiency rather than using 100% AI-generated content. The key is to find a balance between AI and human input.
How to use AI in content marketing
Let’s look at the different ways content marketers can use AI and some of its pros and cons. If you’re still unsure of how to use AI in content marketing, this may inspire your efforts.
Let's get to work.
Using AI for content research and idea generation
One of the main use cases of AI in content marketing is content idea generation.
Here are some ways to use AI for content research :
Ask AI to find trending topics by analyzing a large amount of online data from various sources, such as search engines and social media channels
Let AI SEO tools generate topic ideas for specific keywords based on user intent and SERP (search engine results pages) analysis to improve search engine rankings
Use AI content marketing tools to create detailed outlines for blog posts, eBooks, or any other type of content
Leverage AI tools to study your competitors' content strategies and generate insights ClickUp Brain is ClickUp's all-in-one AI solution that helps with various aspects of content marketing.
Use ClickUp Content Idea Generator to get a treasure trove of fresh ideas based on input parameters like target audience and keyword.
Tools like ChatGPT and Jasper have simplified the content creation process by helping marketers brainstorm, create outlines, or even write content in seconds, not hours.
According to the HubSpot survey cited above, these are the key ways marketers are incorporating AI into marketing campaigns.