As you may have seen, there are multiple options on where to sell used books.
With this in mind, we detail 4 steps to start selling used books and magazines.
Step 1: Define the target audience
If your idea is to sell more than one book and enter the market fully, it is important that you know what type of buyer you are going to have.
It's hard to compete against large stores dedicated entirely to books, with prices, payment options, shipping times and stock . That's why it's good to identify what kind of texts you're going to sell and how you're going to ensure they're in the best possible condition.
You should offer limited themes (and become a reference), gems that are not usually on the market and attach useful items, such as bookmarks or special lights for reading at night.
To define how to hit your number library target audience , you can ask yourself questions like:
how old are you?
what genres do you read?
Do you care about the loins or just the pieces themselves?
Are you buying for kids or just adults?
Are you going to use what you buy for study and work or as a hobby?
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Step 2: Implement a brand strategy
It is important to know how your proposal will scale and how you will order your orders.
You need to take an inventory of income and expenses, calculate the cost and time of each shipment , and design packaging that matches your marketing strategy.
Even if it is a home-based business , we recommend that you define your mission, vision and values.
Once this is done, it would be good to have a corporate identity associated with a logo , colors and fonts, which will trigger the type of dialogue with the client.
Step 3: Contact suppliers
While it's important to know where to sell used books, to build a scalable business you'll need to understand where to buy them.
With whoever (or whomever) you choose as a supplier, you must create a solid partnership that allows you to maintain stock and quality in your store, in addition to offering discounts, promotions and resolving individual orders.
Learn more:
Article
How stock works in e-commerce
Image from: How stock works in e-commerce
Step 4: Promote the business
If you've already set up your business, you need to tell everyone what you sell. But… how?
Making a podcast that positions you in the world of literature.
Using social media to advertise your earnings or talk about the works you own.
Creating advertisements with Facebook and Google Ads.
Generating e-mail marketing campaigns to build customer loyalty.
Contacting an influencer who generates potential customers for your store.
And even publishing some pages on platforms like Wattpad - which are used to upload books by oneself and by other authors in a very convenient format to use from a cell phone - so that those who want to continue reading have to buy the copy.
There are many ways to make money selling used books. However, it is essential that you dedicate time to it in order to succeed in a competitive and finite business. We continue to tell you how to optimize your idea.