Connected insurance is the innovative business model that develops from the spread and articulation of the Internet of Things . It gives rise to a real ecosystem that uses IoT platforms, sensors and devices to collect data useful for monitoring the actual behavior of users and consumers and translates this data into insights that are made available to players south africa whatsapp resource in the sector. Connected insurance integrates information from a variety of sources to create knowledge useful for improving the decisions of companies operating in the insurance world . It has an extremely positive effect on the insurance company as a whole, especially with regard to the customer empowerment process: it allows for the development of a solid and significant digital presence on the market , through the implementation of channels that individual users can use independently. Connected insurance is part of a change that is redefining the paradigm of insurance-insured communication.
Customer Communication Management
The small revolution in the communications system that we mentioned in the previous paragraph finds one of its most advanced forms in Customer Communications Management (CCM) . A CCM, which can be conceived as both a strategy and a tool, integrates on the same platform a series of interactive applications that allow the creation, archiving, retrieval and distribution of all communications that occur between a company and its customers, its leads, its commercial partners . In particular, a CCM: