Market Penetration Growth Strategist

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A well-crafted story can help brands to communicate their values, mission, and unique selling proposition in a way that is engaging, memorable, and relatable. You could bring your audience to a point where they are convincing themselves to buy what you sell and justify the purchase. Storytelling really is extremely powerful, and there’s no need to limit it to fiction. Not when it can have such a positive impact on your marketing. What Is The Storytelling Pyramid The storytelling pyramid is more commonly known as Freytag’s Pyramid. It was invented by German novelist Gustave Freytag during the 19th century. Freytag wanted to better describe the dramatic structure of a novel, and he came up with a pyramid-shaped diagram that shows the five different elements of a story.


He believed that these elements include: 1. Introduction This is the beginning of the russia whatsapp resource story and involves what Freytag termed “Exposition.” The author sets the stage while introducing characters and the current situation. World-building is part of the introduction as well. This phase also includes the “Exciting Force,” which some people call the “Inciting Incident.” This is the point when either an outside influence forces the protagonist to take action and get involved in the story or the protagonist makes a choice to do so. 2. Rising movement or rising action This is the part of the story where the tension rises and so does the action.


It leads toward the climax. 3. Climax For Freytag, the climax came at the midpoint of the story. If the story was a tragedy, things began to go very much downhill for the protagonist. If the author planned a happy ending, the situation began to get better and lead toward a satisfactory conclusion. Modern versions of this pyramid tend to push the climax back to the last two-thirds of the story or even further back. But as long as you keep this structure in mind, you can adapt it to suit your story. 4. Falling action The story runs to its conclusion from here.