Using Behavioral Insights to Optimize Lead Generation

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Even when you involve hundreds of journalists. you can’t decipher everything .” explains Pierre Romera Zhang. the consortium’s chief technology officer. The team therefore set up so-called computer vision tools . They gave the computer the task of describing visual elements and extracting text from images. For them. artificial intelligence should make it possible to automate tasks that journalists are physically unable to perform. “ From the moment we know that journalists are capable of reading all the documents. we’re not going to ask algorithms to do it for us .” he continues.


The use of AI involves a very cumbersome fact-checking process. The argentina telegram results are verified by three different people. A fourth person is responsible for making the decision whether or not to publish. At Franceinfo. AI detection tools have been implemented to spot anomalies in the flow of information. For example. Internet users who suddenly start tweeting frantically. “ This initiative allowed us to detect the attacks at Brussels and Strasbourg airports before the release of a single AFP dispatch .” underlines Estelle Cognacq. deputy director of Franceinfo.


The wave of fake news While disinformation does not date from the arrival of AI. it has taken on an unprecedented scale with the development of new tools. Over the past nine months. it has become practically impossible. even for the best experts. to distinguish real data from that generated by AI. " we need a software solution for that " recalls a recent BBC article . Carole Chatelain. former director of Sciences et Avenir and president of the association of scientific journalists of the information press .AJSPI. is particularly concerned about the consequences on scientific publications.