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How to integrate e-commerce and physical stores to boost your sales?

Posted: Mon Jan 06, 2025 10:29 am
by asimd23
Both online and offline businesses with a certain track record and stability face a moment in which they wonder if it is time to open new sales channels. Does it make sense to integrate an e-commerce into a physical store? And what about opening a store based on a sales website? The short answer is 'yes', because both strategies complement each other perfectly.

Brands' physical and virtual stores must work together to achieve more sales. Whether you have one of these two channels, or are considering integrating your e-commerce with a store, this article is for you!

Growing towards digital media is undoubtedly easier and more accessible. This is because the investment involved in renting a location, fitting it out and hiring staff, for example, is significantly reduced when it comes to creating a sales website for your business.

So, before starting this article on how phone database to integrate an e-commerce , we want to invite you to learn about our platform for designing online stores easily, without technical knowledge and with all the features you will need to strengthen your brand on the Internet . Create your online store with Tiendanube !

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Strategies to integrate your e-commerce with your physical store
The fundamental question behind it all is “ how to sell more in my business ”, right?

So, let's get down to business and start with these 6 strategies that you can implement to integrate your e-commerce with your street store and achieve effective synergy between both channels.

1. Include a notice or banner promoting your sales channels
Adding a sign promoting your online store is the first step to letting customers who know your physical store know that they can also buy online.

The most important thing is that this notice includes the web address (URL) of your online business in a clear and visible way. You can also use our free QR Code Generator for people to scan and enter from their mobile phones.

In your street-facing store or showroom , you can include these notices in:

the window or door (as you do with the logos of the credit cards you accept),
the cash register,
on the invoice or purchase receipt,
in the bags and packaging that you deliver to your customers or
inside the fitting room, if you have a clothing store.
The main benefit of integrating an e-commerce into your physical store is that people can buy at any time and from anywhere. This way, your brand continues to convert sales, regardless of the opening hours. Go ahead and multiply your sales with Tiendanube.