The Importance of Lead Generation in Digital Marketing
Posted: Mon Jan 06, 2025 10:46 am
After several months of testing, YouTube officially launched Multiview for YouTube TV this summer (available in more than 99.5% of American homes, according to Alphabet), starting with Women's National Basketball Association games (but without giving subscribers the power to select the streams they want to highlight...). The American public spends more time watching YouTube on a television than ABC and CBS combined, 45% of YouTube viewing now takes place on a TV screen in the United States.
What could be more logical than to also tackle advertising australia telegram by focusing on the star format of TV advertising: the 30-second non-skippable , to support the ambitions of the American giant determined to become the leader in television of tomorrow, among consumers and advertisers alike. YouTube also released a feature this summer to relay long content from YouTube Shorts, with the aim of extending the viewing experience (and getting closer to a TV format, where you could go from the trailer to the longer film).
Not only is YouTube increasingly interested in TV, but it is also appropriating the notion of podcast: In the United States, podcasts are no longer considered only an audio medium, but also a video medium . 75% of Americans define the medium as “ audio or video ” content , according to a study conducted by Coleman Insights and the podcast consultancy Amplifi Media, in August 2023. In a country where YouTube is the leading podcast listening platform , this definition is ultimately not so surprising.
What could be more logical than to also tackle advertising australia telegram by focusing on the star format of TV advertising: the 30-second non-skippable , to support the ambitions of the American giant determined to become the leader in television of tomorrow, among consumers and advertisers alike. YouTube also released a feature this summer to relay long content from YouTube Shorts, with the aim of extending the viewing experience (and getting closer to a TV format, where you could go from the trailer to the longer film).
Not only is YouTube increasingly interested in TV, but it is also appropriating the notion of podcast: In the United States, podcasts are no longer considered only an audio medium, but also a video medium . 75% of Americans define the medium as “ audio or video ” content , according to a study conducted by Coleman Insights and the podcast consultancy Amplifi Media, in August 2023. In a country where YouTube is the leading podcast listening platform , this definition is ultimately not so surprising.