Sinorama report on Chinese fragrance brands, explains, “This market polarization
Posted: Mon Jan 06, 2025 10:59 am
Fragrance business in China
For entrepreneurs and businesses eyeing the Chinese market, this is more than just numbers
—it’s a clarion call to innovate and adapt to a dynamically evolving consumer landscape, where understanding and meeting consumer preferences will be key to capturing and sustaining growth.
Recent shifts in consumer preferences highlight a significant change estonia telegram number over the last six months. Entry-level domestic fragrances have increased their market share from 18% to 21%, according to a survey by iResearch. This survey, involving 600 participants across mainland China, indicates a decline in the popularity of international niche fragrances, which saw a 4% drop.
Tips to market niche perfum brand in China
Dominating the market are high-end fragrances priced over 500 RMB ($70), which command a 55% market share. This trend illustrates a strong consumer preference for quality. Meanwhile, fragrances priced between 10 RMB to 99 RMB ($1.4-$14) remain a staple in consumer choices, with sales totaling 1.14 million units, underscoring their cost-effectiveness.
The current market landscape reveals a polarization: one segment gravitates towards luxurious international brands, while another prefers affordable domestic options that embody Chinese cultural themes.
Dao Nguyen, founder of Essenzia ByDao and author of the 2024stems from a mix of increasing consumer savvy and a focus on value. Over the past decade, Chinese consumers have gained considerable exposure to luxury fragrances, with brands like Jo Malone and Diptyque entering the market in 2014, becoming well-informed about high-end and niche collections. Concurrently, the domestic fragrance industry has evolved, offering both high-quality originals and replicas that present great value.”
This dual trend in the market presents diverse opportunities for fragrance brands to target various consumer segments and drive growth.
Ex Gisada in China
For entrepreneurs and businesses eyeing the Chinese market, this is more than just numbers
—it’s a clarion call to innovate and adapt to a dynamically evolving consumer landscape, where understanding and meeting consumer preferences will be key to capturing and sustaining growth.
Recent shifts in consumer preferences highlight a significant change estonia telegram number over the last six months. Entry-level domestic fragrances have increased their market share from 18% to 21%, according to a survey by iResearch. This survey, involving 600 participants across mainland China, indicates a decline in the popularity of international niche fragrances, which saw a 4% drop.
Tips to market niche perfum brand in China
Dominating the market are high-end fragrances priced over 500 RMB ($70), which command a 55% market share. This trend illustrates a strong consumer preference for quality. Meanwhile, fragrances priced between 10 RMB to 99 RMB ($1.4-$14) remain a staple in consumer choices, with sales totaling 1.14 million units, underscoring their cost-effectiveness.
The current market landscape reveals a polarization: one segment gravitates towards luxurious international brands, while another prefers affordable domestic options that embody Chinese cultural themes.
Dao Nguyen, founder of Essenzia ByDao and author of the 2024stems from a mix of increasing consumer savvy and a focus on value. Over the past decade, Chinese consumers have gained considerable exposure to luxury fragrances, with brands like Jo Malone and Diptyque entering the market in 2014, becoming well-informed about high-end and niche collections. Concurrently, the domestic fragrance industry has evolved, offering both high-quality originals and replicas that present great value.”
This dual trend in the market presents diverse opportunities for fragrance brands to target various consumer segments and drive growth.
Ex Gisada in China