If it’s good enough for a presidential contender,

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Online life and unstable social, political and economic boundaries lead this generation to be attracted to short-term trends and memes. Resonate with their sense of nostalgia, usually not for distant decades, but for more recent times. The explosive “Kid Summer” trend and its playful, lo-fi aesthetic in its early days is a perfect example of this. This viral trend quickly spread to every corner of our culture, even sparking a high-profile “rebranding” of Kamala Harris’ presidential campaign.



If it’s good enough for a presidential contender, it tunisia whatsapp be good enough for your brand. But as the “Brat Summer” aesthetic compresses the pain of nostalgia for simpler times as the internet machine accelerates trend-slash-meme production, it’s hard for brands to keep up. Nostalgic brands may mean looking back to the past, but Gen Z is creating short-term nostalgia trends in very forward-looking ways.



Let us know how your brand can tap into the trend treadmill to attract a younger audience. Why nostalgic brands are so powerful for Gen Z audiences Nostalgic brands are able to evoke strong emotions, making them an effective strategy for connecting with any age group: 77% of consumers find this evergreen brand trend entertaining. By evoking fond memories and a sense of comfort, consumers develop a strong connection with relevant brands.