BtoB marketing has three major characteristics

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If you want to attract customers efficiently in BtoB, you need to understand the unique characteristics of BtoB marketing.

: a complex purchasing process (multiple people involved)
, a long consideration period
, and a rational purchasing decision . Therefore, attracting customers in BtoB requires a phone leads strategy that anticipates that the person in charge will provide information to the decision maker, building a system for long-term communication with leads , presenting a high return on investment , and presenting reasons why they should choose your company . If you do not consider a strategy based on the characteristics of BtoB, you will not be able to attract customers efficiently, and it will be difficult to recover advertising and operating costs. It is important to consider strategic ways to attract customers by combining the methods shown above while keeping these points in mind.



BtoB customer acquisition can be made more efficient by using dedicated tools


BtoB customer attraction does not produce high results immediately by practicing one method. In order to attract customers efficiently, it is necessary to use many methods at the same time and manage progress while running the PDCA cycle.
However, it is not easy to use many methods with limited resources and run the PDCA cycle. In order to achieve high results while running the PDCA cycle, marketers need to build a system where they leave simple tasks to tools and use resources for important decision-making. In order to proceed with