In this sense, the agency highlights 4 important points related to the
Posted: Tue Jan 07, 2025 4:00 am
This April 6th is the International Day of Sport and the marketing and communications agency WOT , specialized in women's sport, wanted to put the spotlight on the great champions . Given that social networks have become essential tools in our daily lives, WOT has analyzed how female athletes can have great power when it comes to promoting brands' products and services through these platforms.
feeling of community and the values of sport, which make corporate ambassadors have a high level of engagement on social networks and which make brands invest more and more in collaborations for their marketing strategies.
Greater engagement
Sportswomen often have an audience on social media that is interested in what they finland number data do, feel or use in their daily lives . In fact, WOT points out that if the engagement of a sportswoman is compared to that of another type of profile, it almost triples, reaching up to 18% engagement in some cases.
These data mean that more and more brands want to have athletes as ambassadors for their products and services , with the aim of reaching an audience they did not previously reach.
Content oriented to well-being and health
Health and well-being are two aspects that are becoming increasingly important among the population. In this sense, sportswomen have an advantage given that much of the content they normally offer is related to products and services that fit their lifestyle: healthy and sporty . For this reason, they usually generate great interest in brands.
Royal Ambassadors
Looking at the social media profiles of many athletes, it can be seen that they are real brand ambassadors , meaning that what they recommend or advertise is something that fits perfectly with their lifestyle. Thus, the posts become a real prescription for the product or service.
Values associated with sport
Effort , confidence , teamwork and commitment : these are some of the key values of sport and, therefore, those represented by sportswomen. Beyond the emotions or passions of the sporting world, many brands aim to identify themselves with these values , which is why the great female figures in this sector are very attractive for many brands.
feeling of community and the values of sport, which make corporate ambassadors have a high level of engagement on social networks and which make brands invest more and more in collaborations for their marketing strategies.
Greater engagement
Sportswomen often have an audience on social media that is interested in what they finland number data do, feel or use in their daily lives . In fact, WOT points out that if the engagement of a sportswoman is compared to that of another type of profile, it almost triples, reaching up to 18% engagement in some cases.
These data mean that more and more brands want to have athletes as ambassadors for their products and services , with the aim of reaching an audience they did not previously reach.
Content oriented to well-being and health
Health and well-being are two aspects that are becoming increasingly important among the population. In this sense, sportswomen have an advantage given that much of the content they normally offer is related to products and services that fit their lifestyle: healthy and sporty . For this reason, they usually generate great interest in brands.
Royal Ambassadors
Looking at the social media profiles of many athletes, it can be seen that they are real brand ambassadors , meaning that what they recommend or advertise is something that fits perfectly with their lifestyle. Thus, the posts become a real prescription for the product or service.
Values associated with sport
Effort , confidence , teamwork and commitment : these are some of the key values of sport and, therefore, those represented by sportswomen. Beyond the emotions or passions of the sporting world, many brands aim to identify themselves with these values , which is why the great female figures in this sector are very attractive for many brands.