By posting information using your real name and face as a "real person within the company," you will be more likely to gain trust and familiarity. When it comes to actually selecting a product or service, it is important to have the customer remember, "Let's contact the company of Mr./Ms. X, who I always see on SNS."
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Seminars and webinars , which allow you to provide ongoing information to potential customers, are effective not only for lead generation but also for lead nurturing. The advantage is that the theme is clear, making it easy to approach the target potential customers.
Also, rather than just delivering seminars and webinars in real time, you can record them and deliver them on demand, allowing more potential customers to watch them. Another advantage of seminars and webinars is that by utilizing recordings, you can enrich your nurturing content with less effort than creating new content.