Regardless of their level of success over
Posted: Tue Jan 07, 2025 4:47 am
In addition, these modifications are leading to differences of up to 39 percentage points compared to those that have not done so. And along with this, it has also been discovered that there is a lack of use of DMPs.
When it comes to preparing for a cookieless future, it is noted that the most successful marketers plan to adopt a wide range of solutions for a cookieless future before the end of 2022. And that those who have achieved less success are more likely (67%) to use data-based cohort advertising.
Regarding the adoption of machine learning to boost customer knowledge and a scalable digital strategy, it is revealed that there is a high percentage of brands (50%) that are implementing it.
the past year, most marketers estonia number data believe their companies have adopted a data-driven digital strategy . In addition, 91% of them say they are confident in their privacy practices. However, in some groups, more than 30% of them, they lacked a single view of the customer and therefore have less robust confidence.
And on the trends in the sector for 2022, the experts on the panel have highlighted that the coming year will be marked by the greater implementation of the single vision of the customer in organizations by the end of 2022. In addition, that CDPs have become a barometer of success while DMPs are approaching extinction . And that this circumstance shows that marketers who are achieving better results have already begun to migrate towards solutions that allow them to take advantage of their own data sets before the cookieless future occurs. Finally, that marketers are increasingly confident about data privacy. Since most of them consider that their companies have already crossed the privacy bridge in their organizations.
Press release.
When it comes to preparing for a cookieless future, it is noted that the most successful marketers plan to adopt a wide range of solutions for a cookieless future before the end of 2022. And that those who have achieved less success are more likely (67%) to use data-based cohort advertising.
Regarding the adoption of machine learning to boost customer knowledge and a scalable digital strategy, it is revealed that there is a high percentage of brands (50%) that are implementing it.
the past year, most marketers estonia number data believe their companies have adopted a data-driven digital strategy . In addition, 91% of them say they are confident in their privacy practices. However, in some groups, more than 30% of them, they lacked a single view of the customer and therefore have less robust confidence.
And on the trends in the sector for 2022, the experts on the panel have highlighted that the coming year will be marked by the greater implementation of the single vision of the customer in organizations by the end of 2022. In addition, that CDPs have become a barometer of success while DMPs are approaching extinction . And that this circumstance shows that marketers who are achieving better results have already begun to migrate towards solutions that allow them to take advantage of their own data sets before the cookieless future occurs. Finally, that marketers are increasingly confident about data privacy. Since most of them consider that their companies have already crossed the privacy bridge in their organizations.
Press release.