These touchpoints can be summarized into three specific
Posted: Tue Jan 07, 2025 4:53 am
The COVID-19 pandemic has undoubtedly boosted a process that has been gaining more and more importance in global trade for years: a strengthening of the ties between brands and their most loyal customers , which has ended up increasing the formula of selling and advertising directly to the final consumer, that is, Direct to Consumer or D2C . Not in vain, more than 80% of online customers are expected to make at least one purchase through a D2C brand in the next 5 years, according to the Direct-to-Consumer Purchase Intent Index.
This is a model that is beneficial for both parties, i.e. for companies and buyers, since the absence of intermediaries reduces the final cost for customers , while brands can control the entire chain of the shopping experience and make it more customizable, from the purchase website itself to the delivery of the product. Specifically, 51% of consumers consider it vital to receive a personalized experience through the different digital channels of the D2C brand, according to a study by Scalefast.
This personalization, on the other hand , cannot be applied without a point of view focused on omnichannel , that is, on generating an equitable impact on all types of consumers, regardless of whether they buy more online or through the physical channel. We must not forget that the objective of any D2C strategy is to take the brand directly to the potential consumer, and to do so we must take into account all possible contact points and apply the same effort to all of them.
groups: the physical point of sale, the mobile phone and the home . Ideally, a method would be used to combine all these points to create a unique and omnichannel D2C experience that ensures reaching all types of customers at any time. A good way to achieve this goal is through the use of QR codes with interesting information for the reader , since they can be scanned directly at the point of sale, from the comfort of the sofa at home or on the street, always using a smartphone.
Now that the omnichannel points through which to distribute the content luxembourg number data have been defined, the next step is to determine the mechanics to attract the customer's attention in Direct to Consumer strategies . There are many ways to achieve this objective, but for them all to work, they must be guided by key actions:
Innovate. Customers are attracted to brands that take advantage of new technologies in their campaigns and in the way they communicate with customers. A good way to apply this idea is to create interactive smartphone catalogues that allow customers to learn about the company's latest developments while interacting directly with it.
Connect. A D2C strategy requires finding a way to strengthen the direct connection with the customer and not forget about us. Sampling in online offers and catalogues can be a good way to strengthen this relationship, thanks to the fact that the customer receives free product samples without leaving home .
Surprise. The key to generating direct engagement with the customer is to surprise them and make them have a good time while interacting with the brand. For this, gamification dynamics through online games such as roulette or question and answer games are especially effective .
Activate. Now that the relationship with the customer has been strengthened thanks to the previous steps, the next point that every D2C strategy must have is to activate the customer to consume . Sending discount vouchers compatible with physical and online purchases is the most classic and effective way to achieve this.
Press release.
This is a model that is beneficial for both parties, i.e. for companies and buyers, since the absence of intermediaries reduces the final cost for customers , while brands can control the entire chain of the shopping experience and make it more customizable, from the purchase website itself to the delivery of the product. Specifically, 51% of consumers consider it vital to receive a personalized experience through the different digital channels of the D2C brand, according to a study by Scalefast.
This personalization, on the other hand , cannot be applied without a point of view focused on omnichannel , that is, on generating an equitable impact on all types of consumers, regardless of whether they buy more online or through the physical channel. We must not forget that the objective of any D2C strategy is to take the brand directly to the potential consumer, and to do so we must take into account all possible contact points and apply the same effort to all of them.
groups: the physical point of sale, the mobile phone and the home . Ideally, a method would be used to combine all these points to create a unique and omnichannel D2C experience that ensures reaching all types of customers at any time. A good way to achieve this goal is through the use of QR codes with interesting information for the reader , since they can be scanned directly at the point of sale, from the comfort of the sofa at home or on the street, always using a smartphone.
Now that the omnichannel points through which to distribute the content luxembourg number data have been defined, the next step is to determine the mechanics to attract the customer's attention in Direct to Consumer strategies . There are many ways to achieve this objective, but for them all to work, they must be guided by key actions:
Innovate. Customers are attracted to brands that take advantage of new technologies in their campaigns and in the way they communicate with customers. A good way to apply this idea is to create interactive smartphone catalogues that allow customers to learn about the company's latest developments while interacting directly with it.
Connect. A D2C strategy requires finding a way to strengthen the direct connection with the customer and not forget about us. Sampling in online offers and catalogues can be a good way to strengthen this relationship, thanks to the fact that the customer receives free product samples without leaving home .
Surprise. The key to generating direct engagement with the customer is to surprise them and make them have a good time while interacting with the brand. For this, gamification dynamics through online games such as roulette or question and answer games are especially effective .
Activate. Now that the relationship with the customer has been strengthened thanks to the previous steps, the next point that every D2C strategy must have is to activate the customer to consume . Sending discount vouchers compatible with physical and online purchases is the most classic and effective way to achieve this.
Press release.