Selling costumes: how to make it a great business
Posted: Tue Jan 07, 2025 5:07 am
During Halloween and Day of the Dead, costume sales increase, and even remain active during other seasons and for other activities throughout the year. Opening a business to sell costumes —whether made by you or made by someone else—is an interesting option to start your own business.
Dressing up for fun is no longer an activity exclusive to Halloween and Day of the Dead. Nowadays, there are conventions, exhibitions and festivals where people take advantage of the opportunity to put on a cape, mask, some makeup and participate in the celebration. And this is reflected in sales.
In this article you will learn how to start a costume business , the advantages and disadvantages of making your own creations or distributing those from other manufacturers, as well as giving you advice bulgaria phone data from an expert with a lot of knowledge in the field.
Let's get started!
How to start a costume business?
To start a costume business , set up a path with the following steps:
Putting together your business plan.
Create your company's brand.
Find suppliers that adapt to the growth of your business.
Select your seasonal periods and the costumes you will sell during them.
Define and understand your channels to take advantage of their benefits.
Measure your results, adjust and improve.
adult costume sale fashion series example
1. Build your business plan
Developing a business plan will allow you to have, in a graphical way, the results of a previous research that you do on the market, which will tell you how your company will work, who your competition is, what you need to do to stand out, among other important data.
Mayra Silva, who decided to start a business selling costumes and has been in this field for eight years, commented: “At first it is very difficult to cover all genders (adult men and women, boys and girls). It is important to research, identify and start with a segment that has more possibilities and gradually expand the business to other genders.”
“Identifying a gap in the costume market in order to tackle it is key to having the opportunity to offer something unique and novel” – Mayra Silva, costume manufacturer and distributor.
Now, both the research you do and the resources you have will allow you to choose one of two paths to start selling costumes : distribute already made costumes or make your own costumes to sell . Let's see what the main advantages and disadvantages of each are.
Dressing up for fun is no longer an activity exclusive to Halloween and Day of the Dead. Nowadays, there are conventions, exhibitions and festivals where people take advantage of the opportunity to put on a cape, mask, some makeup and participate in the celebration. And this is reflected in sales.
In this article you will learn how to start a costume business , the advantages and disadvantages of making your own creations or distributing those from other manufacturers, as well as giving you advice bulgaria phone data from an expert with a lot of knowledge in the field.
Let's get started!
How to start a costume business?
To start a costume business , set up a path with the following steps:
Putting together your business plan.
Create your company's brand.
Find suppliers that adapt to the growth of your business.
Select your seasonal periods and the costumes you will sell during them.
Define and understand your channels to take advantage of their benefits.
Measure your results, adjust and improve.
adult costume sale fashion series example
1. Build your business plan
Developing a business plan will allow you to have, in a graphical way, the results of a previous research that you do on the market, which will tell you how your company will work, who your competition is, what you need to do to stand out, among other important data.
Mayra Silva, who decided to start a business selling costumes and has been in this field for eight years, commented: “At first it is very difficult to cover all genders (adult men and women, boys and girls). It is important to research, identify and start with a segment that has more possibilities and gradually expand the business to other genders.”
“Identifying a gap in the costume market in order to tackle it is key to having the opportunity to offer something unique and novel” – Mayra Silva, costume manufacturer and distributor.
Now, both the research you do and the resources you have will allow you to choose one of two paths to start selling costumes : distribute already made costumes or make your own costumes to sell . Let's see what the main advantages and disadvantages of each are.