The most important pillars of the white paper published in English are as follows:
Posted: Tue Jan 07, 2025 5:14 am
This analysis also provides insights into buying opportunities: although 85% of ATV campaigns in smartclip's European portfolio are still booked directly (IO booking), demand for Addressable TV programmatic advertising is growing dynamically. In response, RTL Group, Amobee and smartclip recently launched TechAlliance, a new programmatic and multi-screen advertising platform geared towards TV channels.
Scope of the challenges posed by the definition of ATV and explanations of what turkey number data exactly Addressable TV is from a technological point of view and from the point of view of the purchase of advertising space.
The state of ATV advertising in European television markets, including local trends and future opportunities, risks and forecasts.
Introducing the benefits of ATV advertising for all advertisers (not just traditional TV advertisers) and how to buy Addressable TV and successfully integrate it into any advertising space strategy.
Access to a variety of ATV advertising case studies and reports on how major branded merchandise distributors and agencies - such as Nissan, Spark Foundry, iglo and MedicaCom - as well as small and medium-sized businesses are using Addressable TV advertising.
Presenting the availability of Addressable TV advertising formats and targeting solutions in local European markets.
The full white paper “Addressable TV Advertising: “New Opportunities for International Advertisers to Reach European Audiences” can be downloaded at the following lin.
Scope of the challenges posed by the definition of ATV and explanations of what turkey number data exactly Addressable TV is from a technological point of view and from the point of view of the purchase of advertising space.
The state of ATV advertising in European television markets, including local trends and future opportunities, risks and forecasts.
Introducing the benefits of ATV advertising for all advertisers (not just traditional TV advertisers) and how to buy Addressable TV and successfully integrate it into any advertising space strategy.
Access to a variety of ATV advertising case studies and reports on how major branded merchandise distributors and agencies - such as Nissan, Spark Foundry, iglo and MedicaCom - as well as small and medium-sized businesses are using Addressable TV advertising.
Presenting the availability of Addressable TV advertising formats and targeting solutions in local European markets.
The full white paper “Addressable TV Advertising: “New Opportunities for International Advertisers to Reach European Audiences” can be downloaded at the following lin.