Links to the website : This option is commonly known as backlinks and helps you know which domains link to your website, their content and what anchor text they use. The latter is a clue for Google spiders to have a broader context of the content, so linking with “click here” has no SEO value for your website. to delve deeper into them. Here we find different options, such as the “Structured Data Testing Tool” and the “Structured Data Markup Helper”, which refers to the addition of some type of markup on a web page in order to provide additional details around the content of the page so that the search appears with saudi arabia number data rich snippets, rich cards or carousels, among other options.
Security Issues – Google is alerted to any issues you may have related to security. Search Console can then get a security check, and if you ever think your site has been hacked or there is a cybersecurity issue, you can use this page to get a second opinion.
HTML Improvements : If you're looking to spruce up a page that's been around for years, it's best to start with the meta descriptions and title tags. Search Console also provides insight into areas that need improvement and which specific pages need it.
Crawl errors : This option uses the crawl errors section of the tool to decipher server errors or 404 errors. These types of incidents affect the user experience and, consequently, SEO. Google's goal is for its users to get fast, relevant and accurate results, so if they reach a landing page that says "Page not found" we are facing a serious error for the search engine.
Google Analytics Search on a Mobile
How to use Webmaster Tools?
First of all, we have to invest our time in verifying ourselves as the domain owner so that Google can upload its data to the tools. Among the possibilities that the search engine offers us, we can upload an HTML file, create an account in Google Analytics or add a meta tag , although there are many different functions. Not counting the plugins that allow the connection on most platforms. Some examples are Yoast in WordPress or Webmaster Tools Site Verification in Prestashop .