Lead Generation Chatbots Can Be Used to

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You might be:• Cold calling• Cold emailing• Attending networking events• Developing referral partnershipsBut how effective are any of these for your business?To properly analyse this, firstly we’re going to look at the sources of Lead Gen – Inbound & Outbound.And let the fight commence:What’s the difference between inbound and outbound?Inbound leads:are customers who come directly to you. They may have stumbled upon you over the web, called your company to find out more, or picked up the scent of your services from word of mouth.

By calling you, they’re indicating heavily that they’re in the telemarketing data market for your solution – ready to buy and chomping at the bit. Inbound leads typically have a shorter sales cycles and a higher close rate than outbound leads.Outbound leads:Are leads that you proactively go out to find. You have to create the demand for your offer or service by showcasing how life will be different with you on-board for the ride.



These leads generally aren’t already in the market for your solution, so it’s a tougher turn-around.You might think that the fight is over before it has even began – a bit like Mike Tyson vs Harry Potter in a boutAlthough logic suggests that Inbound Leads win hands down in terms of effective conversion rate, the chances are you probably won’t have enough inbound leads to sustain you. So, while inbound leads might be easier to convert from query into sale, for smaller business inbound leads can sometimes be like coming across a Unicorn.