Social media strategy development
Posted: Tue Jan 07, 2025 5:36 am
However, in B2B, continuous advertising and long-term relationship building are required, so it may be difficult to expect immediate results. We will go into detail about specific ways to use SNS in B2B in the next chapter.
Marketing using SNS is also very effective in BtoB. SNS does not simply expand the reach of the target georgia phone data audience, but also functions as a place to share the latest information and expertise of the company, contributing to improving brand awareness and credibility.
There are two main methods of SNS marketing: "SNS advertising" and "SNS account management." SNS advertising is advertising deployed on social media, and delivers advertisements to a specific target audience. On the other hand, SNS account management is an activity in which a company disseminates information for free through SNS accounts and builds relationships with followers.
From here, we will explain in more detail about "Facebook advertising" and "Instagram advertising," which are SNS advertising suitable for BtoB lead acquisition.
Using Facebook Ads
Facebook advertising is an advertising method that boasts high targeting accuracy among web advertising methods because users register with their real names. In the 2022 update, BtoB targeting conditions such as "job title and interests of business decision makers" and "business decision makers" were added. This characteristic makes it possible to directly approach key business decision makers, which is very effective in the BtoB field.
Facebook ads are displayed based on the user's interests and attributes, and can reach potential customers who do not engage in search behavior. In the BtoB field, where the visible layer is limited, another advantage is that you can approach potential customers who may become future customers early. In addition
Marketing using SNS is also very effective in BtoB. SNS does not simply expand the reach of the target georgia phone data audience, but also functions as a place to share the latest information and expertise of the company, contributing to improving brand awareness and credibility.
There are two main methods of SNS marketing: "SNS advertising" and "SNS account management." SNS advertising is advertising deployed on social media, and delivers advertisements to a specific target audience. On the other hand, SNS account management is an activity in which a company disseminates information for free through SNS accounts and builds relationships with followers.
From here, we will explain in more detail about "Facebook advertising" and "Instagram advertising," which are SNS advertising suitable for BtoB lead acquisition.
Using Facebook Ads
Facebook advertising is an advertising method that boasts high targeting accuracy among web advertising methods because users register with their real names. In the 2022 update, BtoB targeting conditions such as "job title and interests of business decision makers" and "business decision makers" were added. This characteristic makes it possible to directly approach key business decision makers, which is very effective in the BtoB field.
Facebook ads are displayed based on the user's interests and attributes, and can reach potential customers who do not engage in search behavior. In the BtoB field, where the visible layer is limited, another advantage is that you can approach potential customers who may become future customers early. In addition