HEINEKEN Spain has created an exclusive customer service
Posted: Tue Jan 07, 2025 6:04 am
The #FUERZABAR movement to support the hospitality industry, launched by Heineken, Amstel and Cruzcampo in March 2020, is as alive as ever. Its hospitality services platform Fuerzabar.es is evolving and incorporating new services and tools that aim to facilitate the adaptation of hospitality businesses to the current context and drive their transformation through digitalisation.
Among the new tools offered by the platform, the “news” section stands out, which allows them to find development opportunities for their business , while benefiting from the multiple advantages that the brewery makes available to them through alliances established with partners in the sector. A good example of this is Selectra , a service that the brewery is a pioneer in offering. This functionality offers the possibility of saving on the main services of the business , reducing the amount they pay for electricity, gas, internet, mobile, TV and alarm bills. This saving is achieved through a 100% personalized study for each case and needs that is also free and without obligation.
Fuerzabar.es users can forget about paperwork for invoices and delivery notes thanks to Haddock , a tool specialized in Intelligent Cost Control . The platform digitizes and stores invoices with just a photo using artificial intelligence, which allows them to improve operating margins and automatically control expenses through their mobile phones and in real time.
HEINEKEN Spain's hospitality customers can now also offer digital newspapers in their establishments to consumers for 3 months free of charge as a trial, thanks to an agreement between the brewery and Unidad Editorial . This alliance is pioneering and is the first time that the Editorial Group has entered into this partnership with a company in the Food and Beverage sector. Its aim is to help boost traffic to bars and enjoy them in digital format with something as deeply rooted in Spanish culture as the press. The HEINEKEN family will cover the entire cost of these subscriptions to offer hoteliers the ability to read the MARCA and EL MUNDO newspapers for three months as a trial, and to make both newspapers available to their consumers in 100% digital format from a mobile device, through a QR code individually tailored to each consumer. Other advantages offered by this new section of Fuerzabar.es are the portfolio of digital services, which helps restaurateurs position themselves in the digital environment to be in contact with current and potential consumers and direct traffic to their premises thanks to the work with the specialized agency Aplus Gastromarketing ; and discounts on delivery and take-away platforms and 100% biodegradable packaging.
for the Fuerzabar.es platform . Integrated into the portal, it allows the brewery to provide personalized attention to its customers to quickly resolve any incidents and problems they may have in their day-to-day operations and in their dealings with HEINEKEN Spain, such as those related to promotions, activations or technical service.
In addition to all the new features offered by the platform, customers can continue to lebanon number data enjoy all the advantages that were already available, such as the tool that allows them to manage their beer orders easily , or the self-diagnosis , which helps them continue to improve through a test to discover the areas of improvement in their business. Likewise, Aula Abierta is still available , the portal of free training content for hospitality professionals, which offers them the keys to transform their business. The HEINEKEN family launched Aula Abierta at the beginning of the pandemic, and since March 2020, it has registered more than 220 thousand visits to the more than 100 training activities it offers.
In a context of change and uncertainty such as that left by the pandemic, digitalization has proven to be a necessary lifeline for the recovery and growth of the hospitality industry, to improve the relationship with the consumer and make their businesses more operational and efficient . As long as hoteliers have the tools, support and training necessary to reduce the digital gap in the sector and make this adaptation in line with their needs. The Fuerzabar.es platform was created with the purpose of responding to this need, being a tool that allows hoteliers to optimize their businesses , while providing them with support and training through its different functionalities.
Aware that beer cannot be digitalised, but everything else can , the HEINEKEN Spain family has taken very seriously the objective of helping hospitality businesses to transform and adapt to the new context thanks to digitalisation. With this purpose, HEINEKEN Spain is organising #FUERZABAR Conversations , a series of debate forums with which Heineken, Cruzcampo and Amstel aim to inspire and help our bars and restaurants to boost their businesses and face the future. The last session, available on the brewery's YouTube channel, revolved around the challenges and opportunities that digitalisation offers to the hospitality sector. Other topics that HEINEKEN has addressed in this forum are employability and the need for professionalisation in the hospitality industry and the challenges facing the sector, to keep the conversation alive about the need to support our bars and restaurants.
Among the new tools offered by the platform, the “news” section stands out, which allows them to find development opportunities for their business , while benefiting from the multiple advantages that the brewery makes available to them through alliances established with partners in the sector. A good example of this is Selectra , a service that the brewery is a pioneer in offering. This functionality offers the possibility of saving on the main services of the business , reducing the amount they pay for electricity, gas, internet, mobile, TV and alarm bills. This saving is achieved through a 100% personalized study for each case and needs that is also free and without obligation.
Fuerzabar.es users can forget about paperwork for invoices and delivery notes thanks to Haddock , a tool specialized in Intelligent Cost Control . The platform digitizes and stores invoices with just a photo using artificial intelligence, which allows them to improve operating margins and automatically control expenses through their mobile phones and in real time.
HEINEKEN Spain's hospitality customers can now also offer digital newspapers in their establishments to consumers for 3 months free of charge as a trial, thanks to an agreement between the brewery and Unidad Editorial . This alliance is pioneering and is the first time that the Editorial Group has entered into this partnership with a company in the Food and Beverage sector. Its aim is to help boost traffic to bars and enjoy them in digital format with something as deeply rooted in Spanish culture as the press. The HEINEKEN family will cover the entire cost of these subscriptions to offer hoteliers the ability to read the MARCA and EL MUNDO newspapers for three months as a trial, and to make both newspapers available to their consumers in 100% digital format from a mobile device, through a QR code individually tailored to each consumer. Other advantages offered by this new section of Fuerzabar.es are the portfolio of digital services, which helps restaurateurs position themselves in the digital environment to be in contact with current and potential consumers and direct traffic to their premises thanks to the work with the specialized agency Aplus Gastromarketing ; and discounts on delivery and take-away platforms and 100% biodegradable packaging.
for the Fuerzabar.es platform . Integrated into the portal, it allows the brewery to provide personalized attention to its customers to quickly resolve any incidents and problems they may have in their day-to-day operations and in their dealings with HEINEKEN Spain, such as those related to promotions, activations or technical service.
In addition to all the new features offered by the platform, customers can continue to lebanon number data enjoy all the advantages that were already available, such as the tool that allows them to manage their beer orders easily , or the self-diagnosis , which helps them continue to improve through a test to discover the areas of improvement in their business. Likewise, Aula Abierta is still available , the portal of free training content for hospitality professionals, which offers them the keys to transform their business. The HEINEKEN family launched Aula Abierta at the beginning of the pandemic, and since March 2020, it has registered more than 220 thousand visits to the more than 100 training activities it offers.
In a context of change and uncertainty such as that left by the pandemic, digitalization has proven to be a necessary lifeline for the recovery and growth of the hospitality industry, to improve the relationship with the consumer and make their businesses more operational and efficient . As long as hoteliers have the tools, support and training necessary to reduce the digital gap in the sector and make this adaptation in line with their needs. The Fuerzabar.es platform was created with the purpose of responding to this need, being a tool that allows hoteliers to optimize their businesses , while providing them with support and training through its different functionalities.
Aware that beer cannot be digitalised, but everything else can , the HEINEKEN Spain family has taken very seriously the objective of helping hospitality businesses to transform and adapt to the new context thanks to digitalisation. With this purpose, HEINEKEN Spain is organising #FUERZABAR Conversations , a series of debate forums with which Heineken, Cruzcampo and Amstel aim to inspire and help our bars and restaurants to boost their businesses and face the future. The last session, available on the brewery's YouTube channel, revolved around the challenges and opportunities that digitalisation offers to the hospitality sector. Other topics that HEINEKEN has addressed in this forum are employability and the need for professionalisation in the hospitality industry and the challenges facing the sector, to keep the conversation alive about the need to support our bars and restaurants.