The Euro Cup match on Twitter
Posted: Tue Jan 07, 2025 6:14 am
Spain did not win Euro 2020 by losing on penalties against Italy, but the result was different in the case of the audience, which was won. This statement is demonstrated by the fact that its six matches in the competition were the most followed by Spanish viewers , with an average accumulated audience of more than 47 million in those matches and more than 176,000 tweets.
This is according to data from the report 'Euro 2020: the social impact of sponsors' by Kantar , which confirms, without a doubt, that La Roja managed to hook the public. A good part of this achievement has to do with the suspense created during the matches, since in the round of 16, quarter-finals and semi-finals the team went to extra time and, in the last two, to penalties.
The decisive match, against Italy, attracted an average of 11.7 million viewers and was the most watched of all. The opening match against Sweden attracted almost 8 million people, while the match against the Swiss attracted 7.7 million viewers.
Spain was the most watched team taking into account the average audience of all the matches played. Next we find Italy with 32 million, England with 22, Switzerland with 16 and France rounding out the top 5 with 15 million.
Euro 2020 has left a huge amount of conversation on social media , especially on Twitter. oman number data The hashtag #EURO2020 generated 228,760 tweets , while #ESP generated 69,973.
The official account of the national team was mentioned in nearly 50,000 comments. If we focus on a player, the most mentioned was the forward Álvaro Morata , with a total of 192,794 tweets, followed by Chris Eriksen , with 64,429, and Pedri González , with 55,864. If we look at the social photo by match, the most commented was Italy-Spain, which generated 132,100 tweets, followed by Croatia-Spain, with 111,741.
On the other hand, the 'golden minute' on social media in the final between Italy and England occurred at 11:55 p.m. during the penalty shootout, when 4,498 tweets were generated.
Finally, it is worth noting that the first week was marked by the gestures of footballers Cristiano Ronaldo and Paul Pogba in the press room, for their reactions to Coca-Cola and Heineken . This caused the conversation on social networks about both to skyrocket to 3.5 billion views worldwide.
In fact, among official sponsors, more than 70% of the social audience was focused on Coca-Cola, which also accounted for three out of four mentions of the total (235,700).
For Heineken, however, it was very important to sponsor the award for the star of each match . For example, the tweet with the image of the English player Raheem Sterling with this award in England's debut in the championship achieved a reach of 632,643 impressions, that is, more than 600,000 views associating his image with the player who played the best in that match.
This is according to data from the report 'Euro 2020: the social impact of sponsors' by Kantar , which confirms, without a doubt, that La Roja managed to hook the public. A good part of this achievement has to do with the suspense created during the matches, since in the round of 16, quarter-finals and semi-finals the team went to extra time and, in the last two, to penalties.
The decisive match, against Italy, attracted an average of 11.7 million viewers and was the most watched of all. The opening match against Sweden attracted almost 8 million people, while the match against the Swiss attracted 7.7 million viewers.
Spain was the most watched team taking into account the average audience of all the matches played. Next we find Italy with 32 million, England with 22, Switzerland with 16 and France rounding out the top 5 with 15 million.
Euro 2020 has left a huge amount of conversation on social media , especially on Twitter. oman number data The hashtag #EURO2020 generated 228,760 tweets , while #ESP generated 69,973.
The official account of the national team was mentioned in nearly 50,000 comments. If we focus on a player, the most mentioned was the forward Álvaro Morata , with a total of 192,794 tweets, followed by Chris Eriksen , with 64,429, and Pedri González , with 55,864. If we look at the social photo by match, the most commented was Italy-Spain, which generated 132,100 tweets, followed by Croatia-Spain, with 111,741.
On the other hand, the 'golden minute' on social media in the final between Italy and England occurred at 11:55 p.m. during the penalty shootout, when 4,498 tweets were generated.
Finally, it is worth noting that the first week was marked by the gestures of footballers Cristiano Ronaldo and Paul Pogba in the press room, for their reactions to Coca-Cola and Heineken . This caused the conversation on social networks about both to skyrocket to 3.5 billion views worldwide.
In fact, among official sponsors, more than 70% of the social audience was focused on Coca-Cola, which also accounted for three out of four mentions of the total (235,700).
For Heineken, however, it was very important to sponsor the award for the star of each match . For example, the tweet with the image of the English player Raheem Sterling with this award in England's debut in the championship achieved a reach of 632,643 impressions, that is, more than 600,000 views associating his image with the player who played the best in that match.