plain-me's "one fish, two eats" loyal customers
Posted: Tue Jan 07, 2025 6:15 am
"A loyal customer who clearly consumes both online and offline, but only allowing him to shop conveniently offline is tantamount to giving up the opportunity to eat two fish."
Recently, more and more retail brands, in addition to operating physical stores, have also moved from offline to online, becoming "physical e-commerce". However, consumers of physical e-commerce have not moved from offline to online as brands expected, and many brands have also become negative about this.
However, internal data from chain clothing brand plain-me revealed that such passivity is equivalent to giving up 5 times the revenue opportunities! This is a great pity for physical e-commerce.
Plain-me, which has advanced e-commerce concepts, currently has 15 branches across Taiwan, and uses a simple OMO layout to smoothly connect online and offline customer experiences. This article iraq whatsapp phone number compiles valuable internal data and insights shared by Peko, associate marketing manager of plain-me, and teaches you how to use 3 tricks to easily capture loyal gold customers with 5 times their spending power.
Table of contents
For physical e-commerce, "online and offline cross-channel consumption" is an important feature of gold customers
Follow plain-me and use 3 tricks to get the best of both worlds by "online and offline cross-channel consumers"
The first step: collect consumers’ cross-channel footprint information
The second trick: make good use of incentives to complete customer acquisition and shopping guide in one go
The third trick: Let your store salesmen also fall in love with online sales
To upgrade OMO, you can also refer to these practices
"Online and offline cross-channel consumption" is an important feature of gold customers
First of all, plain-me has grasped a major premise when doing marketing: brands should not invest equal marketing resources on every consumer, but should identify, master and create golden loyal customers with particularly high spending amounts.
We have mentioned this basic premise in our articles introducing " RFM Model " and " Customer Lifetime Value (LTV) ", but it is more difficult to put it into practice than to put it into words. Many brands still struggle to find a good indicator. Circle the group of guests who are most worthy of investing resources.
The good news is that if you happen to be a retail brand that operates both online and offline channels like plain-me, you may be able to use "both online and offline consumption" as an important indicator of gold loyal customers like them.
Recently, more and more retail brands, in addition to operating physical stores, have also moved from offline to online, becoming "physical e-commerce". However, consumers of physical e-commerce have not moved from offline to online as brands expected, and many brands have also become negative about this.
However, internal data from chain clothing brand plain-me revealed that such passivity is equivalent to giving up 5 times the revenue opportunities! This is a great pity for physical e-commerce.
Plain-me, which has advanced e-commerce concepts, currently has 15 branches across Taiwan, and uses a simple OMO layout to smoothly connect online and offline customer experiences. This article iraq whatsapp phone number compiles valuable internal data and insights shared by Peko, associate marketing manager of plain-me, and teaches you how to use 3 tricks to easily capture loyal gold customers with 5 times their spending power.
Table of contents
For physical e-commerce, "online and offline cross-channel consumption" is an important feature of gold customers
Follow plain-me and use 3 tricks to get the best of both worlds by "online and offline cross-channel consumers"
The first step: collect consumers’ cross-channel footprint information
The second trick: make good use of incentives to complete customer acquisition and shopping guide in one go
The third trick: Let your store salesmen also fall in love with online sales
To upgrade OMO, you can also refer to these practices
"Online and offline cross-channel consumption" is an important feature of gold customers
First of all, plain-me has grasped a major premise when doing marketing: brands should not invest equal marketing resources on every consumer, but should identify, master and create golden loyal customers with particularly high spending amounts.
We have mentioned this basic premise in our articles introducing " RFM Model " and " Customer Lifetime Value (LTV) ", but it is more difficult to put it into practice than to put it into words. Many brands still struggle to find a good indicator. Circle the group of guests who are most worthy of investing resources.
The good news is that if you happen to be a retail brand that operates both online and offline channels like plain-me, you may be able to use "both online and offline consumption" as an important indicator of gold loyal customers like them.