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LINE x SMS marketing and promotion plan

Posted: Tue Jan 07, 2025 6:34 am
by aminaas1575
As shown in the figure, LINE Notification Message (PNP) is a message notification sent through LINE. There are two biggest benefits of notification messages:

Traditionally, if you have the customer's phone number, you can only send SMS messages that cost 0.8 to 2 yuan per message. For retail/e-commerce businesses that need to frequently send large quantities of arrival/pickup notifications, they can instead send LINE notification messages that cost 0.2~0.4 yuan, saving several times the cost of sending messages.
Through LINE notification messages, consumers can japan whatsapp phone number access the brand's official LINE account, enhance consumers' goodwill towards the brand LINE OA, and increase opportunities for subsequent interactions.
> Contact a specialist to learn about notification messaging solutions
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The ways for companies to send messages to consumers, from most to least costly, include: SMS, notification messages, and LINE general messages. The SMS API provided by Crescendo Lab can connect the above three message sending systems at once, and through intelligent detection, complete accurate communication with customers in the lowest cost message sending method. Brands can set it up through the SMS API, so that the system will first send messages from the cheaper LINE, and then a few days later, further notification-type messages or even SMS messages will be sent to friends who have detected unopened messages.

In addition to notification messages, brands can also track and integrate SMS marketing messages, and use LINE and SMS to achieve higher click-through rates and diffusion effects.