Pastels work well as a contrasting color palette.

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Pastels work well as a contrasting color palette. It compliments colors beside it and across it on the color wheel.

Pastels have a low saturation, making them appear light and go well with dark colors like dark green, blue, red, and more. Use pastels if you want colors that help highlight your products and give them a soft glow.

2. More Than One is Great

Using more than one pastel color is excellent since they complement each other and ecuador telegram a diverse palette for various mediums. From your label design to advertisements, pastels give them life when you use more than one.

Check out the popular pastel combinations below to help you decide which ones to add to your brand kit.

3. Get to Know the Pastel Families

There are around five primary colors you can use from the pastel family. Each one has its strengths, and once you get the hang of how they look, you can mix and match them to pair with your brand voice.

Yellow for evoking happiness and joy.
Purple for the beautiful landscapes (sunrise and sunset), evoking ambition and royalty.
Peach gives you warmth, friendship, and joy when you use it; it’s best for springtime.
Green leans towards minty vibes that refresh the eyes of your audience.
Pink evokes romantic feelings and is excellent against scenery or for fancy occasions like weddings.
Blue is great for the spring and summer because of its association with the ocean and sky.