Process optimization: through the development of a single
Posted: Tue Jan 07, 2025 6:54 am
Sponsored posts, the engagement boost for organic posts.
Top-funnel ad campaigns for Brand and Awareness objectives.
At Flat 101 we have used this content promotion strategy on Facebook Ads in an insurance company for several months with 2 different lines of action :
Promote organic posts with different marketing objectives.
Launching campaigns based on an organic content calendar (synergy), but with greater creative freedom in both copy and audiovisual resources. Again, with different marketing objectives.
What results have we obtained?
Comparing campaigns with promoted posts with identical marketing objectives, we found no statistically significant differences between results and impressions. However, the CPC of organic promoted posts is on average 660% lower than that of regular campaigns .
In addition, this CPC is 30% lower than that obtained with Google Ads (Display) , which means a 12% saving in investment in terms of Brand & Awareness. More information about this experiment: Facebook Ads: is it worth investing in promoted posts?
How does Facebook Ads help SEO ? The synergies we get from having active top funnel campaigns on Facebook Ads are the following:
Share of Voice , brand exposure and visibility. Of vital importance in highly competitive sectors and Startups.
Link building , through the acquisition of natural links in the media and in combination with influence strategies.
Social signals for dominance , this factor being the least relevant of the three.
Synchronization of strategies, the foundations of a project
As we have seen throughout the article, proper cohesion between departments and afghanistan phone number disciplines is essential to exceed the set objectives . Thus, as a conclusion, we would like to recap the main SEO - SEM synergies:
, exhaustive and detailed keyword research that serves as a basis for defining and planning organic and paid actions .
Risk diversification: thanks to the possibility of balancing the investment based on the results and objectives obtained in each channel and medium worked on. Following the basic principle of financial risks of not putting all your eggs in one basket.
Greater control and knowledge: having access to your own information and that of your competitors thanks to paid campaigns. This allows you to play with saturation levels and force your competitors to take reactive actions.
Efficiency: by combining both channels we have the complete freedom to test the activation and pause of campaigns based on our SEO evolution and that of our competitors.
Profitability: achieving higher ROAS levels in campaigns thanks to SEO optimizations , these improvements are reflected in the quality and relevance levels of keywords in our account, and therefore lower CPCs.
Greater Share of Voice and exposure: brand recognition that directly impacts reach and dissemination. In addition to achieving notoriety thanks to backlinks obtained from reviews in digital media and other traditional platforms.
New horizons: knowledge of our audiences is an excellent tool for planning new digital marketing strategies.
Top-funnel ad campaigns for Brand and Awareness objectives.
At Flat 101 we have used this content promotion strategy on Facebook Ads in an insurance company for several months with 2 different lines of action :
Promote organic posts with different marketing objectives.
Launching campaigns based on an organic content calendar (synergy), but with greater creative freedom in both copy and audiovisual resources. Again, with different marketing objectives.
What results have we obtained?
Comparing campaigns with promoted posts with identical marketing objectives, we found no statistically significant differences between results and impressions. However, the CPC of organic promoted posts is on average 660% lower than that of regular campaigns .
In addition, this CPC is 30% lower than that obtained with Google Ads (Display) , which means a 12% saving in investment in terms of Brand & Awareness. More information about this experiment: Facebook Ads: is it worth investing in promoted posts?
How does Facebook Ads help SEO ? The synergies we get from having active top funnel campaigns on Facebook Ads are the following:
Share of Voice , brand exposure and visibility. Of vital importance in highly competitive sectors and Startups.
Link building , through the acquisition of natural links in the media and in combination with influence strategies.
Social signals for dominance , this factor being the least relevant of the three.
Synchronization of strategies, the foundations of a project
As we have seen throughout the article, proper cohesion between departments and afghanistan phone number disciplines is essential to exceed the set objectives . Thus, as a conclusion, we would like to recap the main SEO - SEM synergies:
, exhaustive and detailed keyword research that serves as a basis for defining and planning organic and paid actions .
Risk diversification: thanks to the possibility of balancing the investment based on the results and objectives obtained in each channel and medium worked on. Following the basic principle of financial risks of not putting all your eggs in one basket.
Greater control and knowledge: having access to your own information and that of your competitors thanks to paid campaigns. This allows you to play with saturation levels and force your competitors to take reactive actions.
Efficiency: by combining both channels we have the complete freedom to test the activation and pause of campaigns based on our SEO evolution and that of our competitors.
Profitability: achieving higher ROAS levels in campaigns thanks to SEO optimizations , these improvements are reflected in the quality and relevance levels of keywords in our account, and therefore lower CPCs.
Greater Share of Voice and exposure: brand recognition that directly impacts reach and dissemination. In addition to achieving notoriety thanks to backlinks obtained from reviews in digital media and other traditional platforms.
New horizons: knowledge of our audiences is an excellent tool for planning new digital marketing strategies.