Failing to stand out within a corporation is a risky business for Generation X workers. The problem comes when they sell the term 'personal brand' as a solution to all the problems of those who fail to achieve high marks at work. Especially in the age of social media.
As Trip O'Dell, CEO and founder of Dark Matter, points out in Fast Company , “australia phone number Being quietly good at your job sucks. No one will pick you out of the crowd when a hot job opens up.” Ten years of experience on LinkedIn is of no use. But what needs to be made clear is that creating a “personal brand” is not the right answer.
The idea of a “personal brand” seems false because it is,» O'Dell explains. « Brands are carefully contrived ; they are not real. Brands are flat, soulless, artificial personalities, designed to convince others that the brand is something it is not.»
What this means is that brands create a false identity around an idea in a persuasive way, and perhaps that should not be the concept that bosses or future bosses of employees should have. So how do you persuade others that you are good at something without being a fake?
Achievements, mastery, reputation, knowledge and credibility . These are the basic concepts that must be known about the person. An incomplete but sufficient definition of a worker.
Having the confidence to raise your hand and clearly outline who you are and what you can do