Forget the ready-made food of Universal Analytics
Posted: Tue Jan 07, 2025 8:58 am
Given that privacy regulations have made it increasingly difficult to target users based on demographic data, Big G compensates by analyzing user behavior on the web in detail. And based on how you interact with the pages (and with which pages) it is easy to understand if you are a geek or the housewife from Voghera! Google Analytics 4: software for a few Bad news moment. GA4, precisely because it is based on events - which are provided through a data stream - is damn complicated.
Does the expression Data Query make you think more bulgaria phone data of a particularly imaginative band than of a computer process? Then you're bound to have a hell of a time with the new version. that beautiful and easy-to-consult data. With Analytics 4 the learning curve becomes much steeper. Probably, over time, templates will be made available to interface with the data stream, a bit like what happens now with Google Data Studio.
But the road is still long, and uphill. In summary, what can we understand from the evolution of Google Analytics? From all this discussion, there are two pieces of information that you absolutely must take home: Google's core business is the sale of advertisements. The main purpose of the evolutions it works on is therefore to make ads even more effective, acquiring more and more data to study user interactions with content.
Does the expression Data Query make you think more bulgaria phone data of a particularly imaginative band than of a computer process? Then you're bound to have a hell of a time with the new version. that beautiful and easy-to-consult data. With Analytics 4 the learning curve becomes much steeper. Probably, over time, templates will be made available to interface with the data stream, a bit like what happens now with Google Data Studio.
But the road is still long, and uphill. In summary, what can we understand from the evolution of Google Analytics? From all this discussion, there are two pieces of information that you absolutely must take home: Google's core business is the sale of advertisements. The main purpose of the evolutions it works on is therefore to make ads even more effective, acquiring more and more data to study user interactions with content.