The lack of transparency in the industry means that many
Posted: Tue Jan 07, 2025 9:25 am
Although digital advertising fraud has declined in recent years, the huge losses it still generates should continue to worry an industry that has stopped talking about one of the biggest problems it faces.
But the real problem is not the existence of fraud, which is obvious and recognised by the sector, but the difficulty in truly quantifying its consequences.
While the ANA and White Ops published a study estimating losses at $5.8 billion in belize phone number 2019, down from $6.5 billion in 2017, cybersecurity firm Cheq puts losses at $23 billion worldwide this year.
In addition to this wasted spending, the company highlights, in a report published by AdAge , that of every dollar invested, 10% or 15% is used to pay the companies that supposedly ensure the protection of these investments.
black holes still exist, preventing a reliable perspective on problems and thus hindering solutions.
This explains, in part, the different results of the studies which, despite using the same and more reliable methodology based on counting the real losses and profits of cybercriminals and not just the attacks, obtain totally different figures that, far from shedding light on the situation, obscure it even more.
Cheq's report also highlights that 30% of digital advertising is affected by fraud , a percentage that translates into billions of ads each year, although, they point out, not all cases are the same. In fact, fraud often disproportionately affects campaigns with cheaper CPMs.
The company also forecasts that losses caused by fraud could rise to $26 billion in 2020, $29 billion in 2021 and $32 billion in 2022.
But the real problem is not the existence of fraud, which is obvious and recognised by the sector, but the difficulty in truly quantifying its consequences.
While the ANA and White Ops published a study estimating losses at $5.8 billion in belize phone number 2019, down from $6.5 billion in 2017, cybersecurity firm Cheq puts losses at $23 billion worldwide this year.
In addition to this wasted spending, the company highlights, in a report published by AdAge , that of every dollar invested, 10% or 15% is used to pay the companies that supposedly ensure the protection of these investments.
black holes still exist, preventing a reliable perspective on problems and thus hindering solutions.
This explains, in part, the different results of the studies which, despite using the same and more reliable methodology based on counting the real losses and profits of cybercriminals and not just the attacks, obtain totally different figures that, far from shedding light on the situation, obscure it even more.
Cheq's report also highlights that 30% of digital advertising is affected by fraud , a percentage that translates into billions of ads each year, although, they point out, not all cases are the same. In fact, fraud often disproportionately affects campaigns with cheaper CPMs.
The company also forecasts that losses caused by fraud could rise to $26 billion in 2020, $29 billion in 2021 and $32 billion in 2022.