What is digital tourism? First of all, a great opportunity
Posted: Sun Jan 12, 2025 4:35 am
This is demonstrated by research commissioned by EasyJet on some tourists aged between 18 and 68, which recorded that 55% of the interviewees booked their trip based exclusively on images seen on Instagram . In particular, more than 30% of the over 2,000 people interviewed also declared that they chose their destination thinking about the so-called “ photo opportunity ”, or the possibility of then posting beautiful photos on social media. This has meant that some destinations that were not particularly popular before have become popular places for mass tourism.
Something similar happened, for example, to Trolltunga , a rock formation armenia phone data located in Norway, which was essentially unknown until recently – just think that in the whole of 2009 only 1000 people had flown over this remote place. It took just 10 years and a growing photographic echo on Instagram and in January 2019 alone there were already over 100 thousand photos on Instagram with the hashtag associated with the Norwegian massif.
This means that just a few trending photos are enough to shift the travel choices of several thousand people, with all that this entails in terms of business.
The example above not only serves to demonstrate what was stated at the beginning, that digital tourism can have a real relevance on a business level, but also shows how this particular sector of the industry can represent an incredible opportunity for growth and development . After all, it was precisely the progressive integration of new digital solutions in the tourism sector that gave rise to new travel (and business) models.
Something similar happened, for example, to Trolltunga , a rock formation armenia phone data located in Norway, which was essentially unknown until recently – just think that in the whole of 2009 only 1000 people had flown over this remote place. It took just 10 years and a growing photographic echo on Instagram and in January 2019 alone there were already over 100 thousand photos on Instagram with the hashtag associated with the Norwegian massif.
This means that just a few trending photos are enough to shift the travel choices of several thousand people, with all that this entails in terms of business.
The example above not only serves to demonstrate what was stated at the beginning, that digital tourism can have a real relevance on a business level, but also shows how this particular sector of the industry can represent an incredible opportunity for growth and development . After all, it was precisely the progressive integration of new digital solutions in the tourism sector that gave rise to new travel (and business) models.