Acquiring contacts is not enough, to ensure that they remain within your network you need to nurture their interest.

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Lead magnet is a free content or incentive that attracts the interest of one or more users and encourages them to leave their contact.

Content that attracts the potential customer is armenia phone data the reason why a user should choose you rather than another company.

It can be of an educational, in-depth or resolution nature for some user problems. An example are ebooks, PDFs, podcasts, videos, webinars, courses, as well as Virtual Tour 3D 360 .


In this regard, we mention Lead nurturing , relating to the marketing activities that a company adopts to consolidate the relationship with potential customers through different channels, such as email marketing and social networks, which aim at customer conversion.

We have just seen in general terms how to do lead generation and which concepts are exploited in lead generation. But it is time to make a mention of the lead generation funnel and discover which strategies and channels to use to acquire leads in B2B and B2C.

Lead Generation Funnels for B2B and B2C
How do you get to the final purchase and what are the phases within the funnel that convert a user into a customer who generates value within a company?

In both cases, B2B and B2C, the funnel can be summarized in 3 phases:

Brand discovery and awareness: this is the initial part of the funnel. The user does not yet know the company, he/she may be interested in what it has to offer but has no conscious interest. In fact, all the actions of a company are aimed at brand awareness, that is, the diffusion of knowledge of the brand towards a target audience.
Interest: This is the intermediate part of the funnel where the user has shown interest, gets informed and interacts with the company. In this phase, the actions to be taken are related to keeping the user active, creating involvement, building a relationship based on trust and showing your authority in a certain sector.