The most significant social networks

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In order to optimize its communication strategy, the company must select the right social networks on which it can reach its potential target. If some networks are dedicated to communication, others will be more suitable for a prospect looking for information.

Facebook
When you are a company opening up to digital, it is very difficult to ignore the giant Facebook. With more than 1.5 billion daily users, the social network offers an absolutely essential visibility possibility. Mark Zuckerberg's network allows you to create a professional page dedicated to the company's services facebook database and products. In addition, Facebook's enormous algorithm helps target potential prospects when purchasing paid advertising. Facebook therefore offers the possibility of attracting new customers, creating a link with already acquired buyers, working on customer loyalty and offers a low-cost merchant showcase to promote the professional.

Twitter
280 characters available, this is what Twitter offers to create your publications. The interest of Twitter is therefore to promote the company without going into the superfluous. With a limited number of characters, the community manager must convey the main idea without embellishment. The great advantage of Twitter is based on the sharing of publications. Thus, the same Tweet can be shared thousands of times and create increased visibility for the company. It is the most direct social network. It is very effective in redirecting the prospect to a merchant site. However, this synthesis of information can also have negative effects . Indeed, with the retweet, it is also possible to be the victim of bad buzz shared at lightning speed.

Instagram
This social network is the most visual. Instagram's interest lies in the possibility of showcasing the company's products or services through striking photographs or illustrations. The social network also has enormous loyalty potential since it relies on the community aspect. Indeed, the use of hashtags is very effective in connecting various subscribers around an idea or concept in order to promote a product or convey the company's values. However, in order to maintain consistency between the social media and the company's brand image, internal communication between the different employees must be well understood and applied by all. Indeed, posts or publications that are too heterogeneous can disrupt the Instagram community and convey an unflattering image of the professional.