The adjective “interconnected” may be the key to understanding why B2B Marketing and Sales teams must increasingly operate under
the mentality and discipline of project management. Every day, work is more interconnected with clients, other departments and Marketing providers, in an increasingly fluid and unpredictable ecosystem that often forces rapid recalculations.
on pre-established processes, has little autonomy and kuwait phone number owner does not generate or work on different projects with other departments or clients,
probably not responding to the needs of the moment appropriately.
Processes are undoubtedly essential for the efficiency of a department. This can be seen in the capture of leads, creation and dissemination of content and budget management, but if they are not combined with
projects that connect people and that provoke development and experimentation for the future, it is likely that differentiation will stagnate and creativity will not be capitalized on.