It has agreements with different NGOs to which it allocates part of the profits from some of its campaigns.
5.- Work with influencers
In order to reach new audiences, the brand allocates part of its high marketing budget to hiring influencers with millions of followers (mostly for the YouTube channel) who ensure that thousands of people will be motivated to buy Starbucks products once they have seen the video.
6.- How does Starbucks use its social profiles?
When you look at Starbucks activity across each of its profiles, list of phone number in philippines you can clearly see that it tailors the user experience across each channel.
Starbucks on YouTube
Starbucks’ YouTube channel has over 167,000 followers at the time of writing (June 2018).
YouTube Starbucks publishes a versatile mix of content ranging from short “how to” tutorials, to animated shorts, to inspiring original miniseries.
With the video, Starbucks has been able to highlight its brand culture and values, as well as its point of view on what is happening around us, demonstrating that it is committed to people and society in general.
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Starbucks on Facebook
With almost a million followers on the Spanish account and 37 million on the US account, Starbucks uses this channel in Spain to present its products, the opening of new coffee shops throughout the country and events that are held in different cities.
The brand creates strategies to build loyalty among its community while using the channel to receive suggestions and improve its service.