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10 examples of Colombian companies that are doing well in email marketing

Posted: Sun Dec 22, 2024 4:43 am
by Suraihanseo320
Article updated 8 months ago by NewsMDirector
Colombian companies that are doing well in email marketing

Email marketing statistics in Latin America reinforce the idea that this channel is whatsapp number in australia one of the most powerful and practical for companies to maintain contact with their customers, as well as to retain , build loyalty and generate sales continuously.

And the Colombian companies that are doing well in email marketing are a clear example of this. So much so that they use this channel to shape their databases and build them with quality information about their subscribers so that later, communication can be personalized.

Creating a good database is the cornerstone of any digital marketing strategy. In fact, a brand's ability to capture good, quality leads will determine the life cycle of that business.

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Today, there are already statistics that indicate that for smart marketers, capturing quality leads has become their main goal . And once this is achieved, they move on to working on relationships. To strengthen them. But how can you carry out optimized communication with all types of clients in a database?

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TABLE OF CONTENTS
Discover companies in Colombia that are doing well in email marketing
1.- Bancolombia
2.- Michael and Graciela
3.- Health and Economy News
4.- National University of Bogota
5.- Avianca
6.- Bogotá Energy Group
7.- BOC International
8.- Mestizo
9.- Colombia Startup Summit
10.- Designplus
Discover companies in Colombia that are doing well in email marketing
Creating an email marketing campaign involves making a lot of decisions. Deciding what type of content will prevail in the piece, what the design will be like , what the tone of the communication will be, how to create the perfect subject lines to stand out in inboxes, etc.

Some Colombian companies that are doing well in email marketing can inspire you to create your own campaigns. In fact, the ideal thing is to extract some ideas and apply them to your strategy or your next email campaign.

1.- Bancolombia
Colombian companies that are doing well in email marketing: Bancolombia

One of the strengths of an email marketing strategy is that it can be automated . In this way, contact with the user is continuous and you ensure that it is generated at the most important moments, sending them the right message.

There are many types of emails that can be automated. You are probably used to welcome emails, purchase and delivery confirmation emails, or congratulations on special dates. However, Colombian companies that are doing well in email marketing have opted for a different approach.

In this case, this newsletter notifies the user that their virtual extract is now available. News that the user was probably expecting. So the email will not only be opened. The user will read it and click on the call to action.