"Gray" SMS aggregators
Posted: Sat Jan 18, 2025 5:11 am
One of the main stages of organizing SMS mailings is choosing an SMS aggregator, which is a service for mass mailing of messages. To help you understand the nuances of such a choice, we recently talked about how to choose the best online service for SMS mailing. Today we want to touch on the topic of unscrupulous SMS services or so-called "gray" and "black" SMS aggregators, whose services not only will not help you, but can also harm your business.
SMS aggregators are australia telegram the link between the client (the person who wants to promote their services via SMS mailing) and the communication providers (mobile operators). In other words, SMS aggregators must provide clients with a reliable connection, while ensuring the legality of any SMS mailings. This is how official online SMS mailing services work, as opposed to “gray” and “black” ones. Let's figure out how they differ and what you should pay attention to.
This group includes aggregators that do not work directly with mobile operators. They are their sub-partners.
The "gray" aggregator provides a client database for sending advertising and informational messages. The client, as a rule, can send their advertising SMS mailings to a specific group.
The client databases of "gray" SMS aggregators are similar to the databases of mobile operators and official SMS aggregators, but, unlike them, "gray" aggregators only have a list of sub-partners who send their mass messages from the numbers of these aggregators. Such SMS mailings may not always be consistent and legal.
Therefore, in most cases, users of "gray" SMS aggregators, instead of attracting new customers, simply irritate subscribers who did not give their consent to receive SMS messages. In the worst case, you can get a large fine for such SMS mailings.
"Black" SMS aggregators
This group is characterized by prices that are significantly lower than the market. As a rule, such companies do not disclose their location, do not have official offices and contact persons, and hide behind cheap websites designed for purchasing SMS mailings. This category may include both aggregators and SMS gateways that provide bulk messaging services to their clients.
Most SMS spam comes through "black" SMS aggregators, since all their subscriber bases were purchased from third parties. Sending through such SMS aggregators is illegal.
SMS mailings are an inexpensive marketing tool, so you should not try to save money by using unofficial online messaging services. This can lead to more serious problems than irritated subscribers. Many countries have long been fighting SMS spam at the legislative level, increasing the severity of the penalties applied each year. In this article, you can familiarize yourself with the legal aspects of SMS mailings.
SMS aggregators are australia telegram the link between the client (the person who wants to promote their services via SMS mailing) and the communication providers (mobile operators). In other words, SMS aggregators must provide clients with a reliable connection, while ensuring the legality of any SMS mailings. This is how official online SMS mailing services work, as opposed to “gray” and “black” ones. Let's figure out how they differ and what you should pay attention to.
This group includes aggregators that do not work directly with mobile operators. They are their sub-partners.
The "gray" aggregator provides a client database for sending advertising and informational messages. The client, as a rule, can send their advertising SMS mailings to a specific group.
The client databases of "gray" SMS aggregators are similar to the databases of mobile operators and official SMS aggregators, but, unlike them, "gray" aggregators only have a list of sub-partners who send their mass messages from the numbers of these aggregators. Such SMS mailings may not always be consistent and legal.
Therefore, in most cases, users of "gray" SMS aggregators, instead of attracting new customers, simply irritate subscribers who did not give their consent to receive SMS messages. In the worst case, you can get a large fine for such SMS mailings.
"Black" SMS aggregators
This group is characterized by prices that are significantly lower than the market. As a rule, such companies do not disclose their location, do not have official offices and contact persons, and hide behind cheap websites designed for purchasing SMS mailings. This category may include both aggregators and SMS gateways that provide bulk messaging services to their clients.
Most SMS spam comes through "black" SMS aggregators, since all their subscriber bases were purchased from third parties. Sending through such SMS aggregators is illegal.
SMS mailings are an inexpensive marketing tool, so you should not try to save money by using unofficial online messaging services. This can lead to more serious problems than irritated subscribers. Many countries have long been fighting SMS spam at the legislative level, increasing the severity of the penalties applied each year. In this article, you can familiarize yourself with the legal aspects of SMS mailings.