Marketing automation has many names. We regularly hear about:
Marketing automation
Market automation
Marketing Automation
Automated Marketing
Marketing automation
The fact is that the practice is relatively recent (just like digital marketing, which probably hasn't reached its golden age yet). uae whatsapp data
And who says recent practice says, in particular, problems of denomination and reality behind the words. But that is not the subject of the day!Concretely, this means that we will predict user behavior in advance. The goal is to adapt the behavior of the campaign accordingly. A simple example: a loyalty card holder from a large ready-to-wear store receives, for his birthday, an email with a discount coupon to use within 30 days.
We all know this scenario: here, everything is automated. There is no human sending the email manually. The system does it automatically based on the information previously available in the CRM.
This type of automation is also done by mail: for birthday discounts, but we also see veterinarians automatically reminding pet owners of the imminent date of a vaccine booster, for example.
Of course, this example is very simple, and it is just the tip of the iceberg.
Let's dive a little deeper.