In the first half of January, the quiz conversion rate fell to 5.76%. We attribute this drop to the fact that the installment plan offer is less attractive to the audience than the 1% mortgage. But despite this, the conversion rate turned out to be higher than the figures for our other projects, where it averages ~3.5%.
Two things played a decisive role in the campaign:
Profitable offer: “1% mortgage for the entire term”.
A quiz in which we worked on the design, questions netherlands phone number list and personalization of the results.
Current task: to conduct full-fledged testing of conversion features, such as emoji, and test animated covers with interactive elements.
Thank you for your interest in this topic!
Lev Korniltsev, project manager of the Artsofte Digital internet agency
If you want to publish your quiz case on our blog, write to us at Marquiz at
If you haven’t tried working with a quiz yet, then for a quick start we recommend using ready-made templates in the “Real Estate” niche : — Quiz template for selecting offers from a developer — Quiz template for selecting an apartment in a new building If you have a different niche, look at our gallery of 70+ templates or create your first quiz from scratch in the Marquiz panel.
How we eventually achieved high efficiency
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