Amplify personalization with location-based push notifications. For example, one message can contain several techniques:
Address the user by name and factor in their s telegram database tated preferences
Feature local holidays and festivals and incorporate local languages and slang
An omnichannel practice of incorporating a customer’s actions in the “real world” (e.g., a purchase in a store) into push messages sent to them doubles as localization.
Use Rich Media
Show, don’t tell, by including rich images, audio, and video whenever you can (and where appropriate). Both Android and iOS 10 now support rich attachments, and many apps are already embedding attention-grabbing media into their users’ lock screens.
You can also add clickable responses that deep link to specific pages for more interaction.
Change Things Up
Consumers are looking for convenient and unique experiences that stand out, which you can’t offer with a monotone promotional strategy. Here, flexibility is key.
As times change, so do the trends and behavioral patterns of your users. Therefore, your team should be on the constant lookout for changes in customer perceptions and demand. Is there a new TV show that everyone is talking about? Reference it in your next message!
A/B Test
Maximize the value of your experiments by conducting more than one at the same time. Split your audience to test several variations of push messages and track key metrics for each group. Move forward with the version that generates the highest retention impact.
If you’re struggling with the lag between ending the experiment and receiving all the data, identify user behaviors that correlate to retention downstream and make decisions based on these behavioral metrics.
How NOT to Use Push Notifications: Common Mistakes to Avoid
You can also ruin the feature of push notifications for mobile app users, achieving an extremely annoying or disruptive effect. Let’s focus on the most common mistakes in designing them.