Customer reviews are also an important element
Posted: Sat Jan 18, 2025 6:07 am
Optimizing for “near me” searches is critical for local businesses, including: dentists, florists, and restaurants. For the latter in particular, page optimization is essential to ensure that it reflects the type of service offered, for example: Thai restaurants want to appear in local searches, including "Thai restaurants near me".
The best way to do this is to optimize your mobile sites and GMB pages. This can be done by attracting citations and ensuring that your name, address, and phone (NAP) are consistent, such as a review from a reputable local newspaper.
But remember: reviews don't mean dentist phone number list everything, Google needs to understand your site! What tactics have you found to be less effective in your country/city/area than the general recommendations for local SEO? Google is getting better at understanding overall context and search intent, and since they are using more signals to evaluate site authority, citations alone will not be the primary ranking factor for local terms, so I don't think they are as effective as they once were.
I would focus on building localized landing pages and creating multiple GMB pages for localized services to rank higher, such as “service+city keywords.” You should also focus on building more authority for your business and optimizing your GMB pages for “near me” and “around me” searches.
The best way to do this is to optimize your mobile sites and GMB pages. This can be done by attracting citations and ensuring that your name, address, and phone (NAP) are consistent, such as a review from a reputable local newspaper.
But remember: reviews don't mean dentist phone number list everything, Google needs to understand your site! What tactics have you found to be less effective in your country/city/area than the general recommendations for local SEO? Google is getting better at understanding overall context and search intent, and since they are using more signals to evaluate site authority, citations alone will not be the primary ranking factor for local terms, so I don't think they are as effective as they once were.
I would focus on building localized landing pages and creating multiple GMB pages for localized services to rank higher, such as “service+city keywords.” You should also focus on building more authority for your business and optimizing your GMB pages for “near me” and “around me” searches.